Thinkless & Amazatic


It's nice to meet you. Here's a little about us…

What app could you make if you had an amazing product design team in your back pocket?

Underbelly is a tight group of designers, developers, and filmmakers that partner with companies to design engaging brands, promote products, and develop web and mobile apps that millions of people use every day. We work with companies ranging from small startups to large fortune 500 companies like Facebook, Netflix & Boosted Boards.

Trusted by top brands

Square LogoNetflix LogoFacebook logoNetflix Logoxbox logothe Bible Project Logo

Hand-picked case studies

Streamlining a personalized home insurance experience with Next.JS

Insurance Web Application

Shooting 360 content, video and photography at some of the nations greatest national parks.

National Geographic

Reimagining Smilelove with refreshed photography and video content.


Designing a product from the ground up with Facebook.

Facebook Movies

Building more enjoyable and insightful connections between consumers and advertisers.

Facebook Surveys

Promotional content for a two-day ultra gravel race that stretches Utah’s west desert.

WestX Video

A companion app for XBOX Originals Entertainment.

XBOX Time Shifted Comments

Our relevant experience

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We offer a range of creative services


Designing meaningful experiences

Underbelly specializes in product design. Our work ranges from standing up singular products to multi-year engagements as embedded members of various product teams.

Get custom creative quickly

  • 1
    Tell us your idea
    and we'll develop a custom approach that works for you.
  • 2
    Meet your team
    and collaborate throughout the creative process.
  • 3
    Delight your customers
    with an exceptional product and experience.
Let's build something great together
We're excited to to start working with you! Please don't hesitate to reach out if you have questions.
Anthony Lagoon


"Working with Underbelly saved our team last year. We underwent a reorg, had to shift priorities, and focus on many new projects. Our core product would have been rendered stale had it not been for them. Although remote, you could barely tell, they worked with our team as if they were here. I’d definitely work with Underbelly again given the chance."
Stephanie Max
I worked with Underbelly on a complex project involving rapid iteration and a complex design.  They performed wonderfully and were great to work with.  Very professional, open to brainstorming ideas, and always worked hard to make sure they understood our vision.  In the end the product was an awesome mix of the best ideas from our merged teams and a solid delivery of the original design concept.  I'd love to work with them again.
Elan Lee
This is the only design shop I’ve worked with that has been able to shed the agency/client dynamic enough to help drive a real dual-track discovery and development approach to building software.
Mark Parrett
Over the course of Underbelly’s relationship with Facebook, they’ve demonstrated their ability to work with every role on a core product team, get up to speed on the context and problem, and provide value as soon as they start. They are one of our most trusted partners when we need to augment our team with additional resources.
Jessica Watson
They caught on to our design routines very quickly and have been a standout designer throughout the entire engagement.
Joanna DeLong
We initially selected Underbelly because, as a new company, we wanted a partner who was willing to start small with us. As we've grown, Underbelly has consistently met our needs and exceeded our expectations.
Brian Lovett
Trellis Rx

Still have questions?

Get in touch with us at
Common Questions
How soon can we start?

Project start dates are set once the agreements are signed and initial payments

are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.

How do you ensure high quality?

To ensure that our team is performing as expected, and additionally to get valuable feedback that can be used to develop our people, our Account Manager will meet with a main point of contact from your team at least Monthly. 

Do I really need a discovery sprint?

Together, in just one week, we will uncover opportunities, quickly design, prototype, and validate your ideas with real people. In the end, we will have an action plan to push your idea further. These Sprints allow you and our team to test ideas with as little investment as possible to find if people want what you offer before you even build it.

What if I need to cancel the discovery sprint?

If for some reason you need to terminate this agreement, you must provide at least two weeks’ notice before the first day of the Discovery. Please note that if terminated early, you will be responsible for fees, costs, labor, and reimbursable expenses UB incurred up to the effective date of the termination. For further explanation, see section three (3) of the Professional Services Agreement.

How detailed will the prototype be?

A sprint prototype is a facade of the experience you have envisioned in the sketch phase. The prototype will be real enough to get an authentic response from a potential user in the validation phase. It can also be useful when communicating the idea to stakeholders or people outside of this initial research.

What do I get from a discovery sprint?

You'll get a tested prototype, user feedback from real people, clarity on what an MVP should be, and a prioritized roadmap.

Why start with a discovery sprint?

By starting with a discovery sprint, you can decrease your risk and get early validation for your product. During the sprint, we decide what to test, how we're going to test it, and then run a handful of interviews to validate our assumptions. You gain invaluable insights into the mind of your customers in a brief timeframe.