The accessibility and popularity of clear aligners has made the business of making them a hyper competitive field. Smilelove — an aligner creation company that specializes in making at-home, custom-made invisible aligners sent directly to consumers — reached out to us looking to completely upgrade and refresh all of it’s photography and video content. They needed imagery for their website, promotional materials, as well as a new brand anthem and instructional videos that would separate them from the competition.
We started by working with Smilelove to understand their brand position. Their overarching theme was confidence: confidence in everyday life, the kind that a great smile can bring to the little moments of your life. From there we developed and wrote concepts and scripts for the videos and photography that would tell that story. Based on these we planned lifestyle and product photography both on location and on our in-house cyc wall; and a 2 day, 8 location video shoot around Salt Lake City.