The shared experience of seeing a movie can be a strong force in connecting people. So many conversations start with “Seen any good movies lately?” or “Did you see (insert movie name here)?” There’s something special about gathering family and friends for this shared experience.
Over a year, we worked alongside the Events team at Facebook to design a product from the ground up. Facebook Movies helps users discover movies that are playing in theaters near them and quickly purchase tickets so they can plan an outing to their favorite theater with family and friends.
During this engagement, we had various opportunities to conduct and participate in user research. The focus of these sessions ranged from general information gathering about how people experienced going to the movies to more specific analysis, zeroing in on the usability and value of specific features we were designing. We even had the opportunity to accompany the team overseas to learn more about the movie-going experience in other countries ahead of a product launch that spanned both the US and the UK.
Throughout the different research sessions, we learned that moviegoers love the experience for various reasons. Some would talk about how going to the theater is a big event for them because they only go a couple of times a year. We heard people swooning over their favorite concessions or the details of their neighborhood theaters, reminiscing about when they got tickets for opening night in a packed theater, or having particular post-movie conversations with family and friends. Getting to know our audience in this way and our own experience and love of movies fueled our passion for this project.