Facebook is its own world, full of connections large and small. With so many connections being made each day, the challenge is ensuring that every interaction with friends, family, or even businesses has value. Reaching out to consumers on Facebook’s Newsfeed is now common. However, with 2 billion active users and 5 million advertisers living on Facebook, not every interaction is as meaningful as others. Still, Facebook aims to be a platform filled with quality experiences for everyone involved.
Multiple Facebook teams were already creating a self-sustainable ecosystem with surveys that tried to understand the experience for both users and advertisers. Our team worked closely with two Facebook teams, the People Experience team (People Ex) and the Core App Monetization team (CAM). We put all of our efforts toward making surveys more enjoyable for users and more insightful for advertisers. These efforts were translated into a new video, improved entry points, and a more intuitive and perceptive survey design and flow.