Every year at Underbelly we make a gift package to send to our clients and friends. It’s our way of showing our appreciation to the amazing people we collaborated with throughout the year. This time around we wanted to offer people something they would not expect from a digital design agency and have some fun in the process. After exploring many different concepts and styles, we landed on a direction that was just the right balance of weird, cool, and delicious.
We loved the idea of creating something funny and different to surprise and delight our clients. What if Underbelly were a rad sandwich shop that served funky food you would probably never want to eat? Monstro’s Sammies was born, named after our beloved whale mascot, Monstro.