People are passionate about the gear that they love. But currently, there is no easy way to find and share products with other people. We wanted to create a solution by building an app where users can find and share products, while also rewarding them for recommending their favorite products to other people.
But first things first…every good app needs a solid brand. With a concept that sources merchandise from multiple online retailers, we needed a bold brand that would compliment products from various industries. Something that would speak to shopping and rewarding consumers for their recommendations and purchases. With those goals in mind, we created a mark that works well for small scale and coupled it with vibrant splashes of color.