The Tuned app is new on the scene and offers a unique way for couples to feel connected to each other in a personal, digital space. Couples on Tuned can use a variety of features designed to help them express their creativity and share their warm, fuzzy feelings with their partners.
When we joined this work in progress, Facebook's New Product Experimentation (NPE) team had already put together initial concepts for all its first-release features as well as designed the fun illustrations and polished UI styles seen throughout the app. They realized that they had more on their plate than their solitary designer could realistically complete before the team’s deadline, so, at that point, Underbelly was called in to lend a hand and bring our UX expertise to the table. Over the course of four weeks, we were able to take several rough concepts and expand them into fully realized features that could be handed off to development.
Because this project’s time frame was so short, a highly collaborative working relationship was even more crucial than usual. We got up to speed on the project quickly and met daily with the NPE team’s designer and product manager to share ideas and solicit feedback so we could keep moving at lightning pace. Although the name of the game was speed, we made sure that we took enough time to carefully consider each decision we made. It’s important to all of us that we handle matters related to people’s romantic relationships with care. We strived to ensure that each interaction we crafted contributed to the feeling of a safe space and respected each individual’s privacy and feelings.
“The goal was to allow users to express their feelings creatively while keeping them from being overwhelmed or slowed down by too many choices.”