The only thing more fun than designing the visual identity for this year’s Spring Drop-In was the event itself! Underbelly’s Drop-In series is an opportunity for the team to get together with like-minded people, chat with industry folks and meet new friends. This year’s virtual event featured some awesome speaker panels and a bunch of themed hangouts with the Underbelly team. We learned so much and couldn’t be happier with how things went down.
After a long Utah winter, our visual identity of the Spring Drop-In was begging for a super fun, bright, and a little bit funky design. With the idea of spring training in mind, the Underbelly Visual Design Team started by gathering inspirational colors, type, textures, and patterns.
We now had a comprehensive visual identity, and it was time to put these elements to work. A mini announcement website was number one on our list of promotional items for the event. We wanted it to be memorable, catchy, and fun. Using lots of large type, motion, and animations really brought the website to life.