Created to protect data in a cloud-first world, Skyhigh Security doesn’t use the same old approach to protecting data. They are among the first to recognize the cloud’s potential to protect businesses’ sensitive data. Managing your web and unifying your data policies is easier than ever to create and enforce with Skyhigh solutions.
As a cybersecurity company, Skyhigh needed a brand that instills trust and confidence from its customers. Setting itself apart from its sister company, McAfee Enterprise, for the first time—Skyhigh was looking to distinguish itself as a leader. Underbelly partnered with them to expand their visual ecosystems and design their visual brand identity.
With Skyhigh’s brand strategist, we created goals for the next 5-20 years. We dived into the why behind Skyhigh and fleshed out the company’s market positioning, competition, personas, and brand personality. Using this information, we build out several visual territories. Visual territories give us a greater sense of the path we want to take from an emotional and visual standpoint while still matching the brand’s goals.