RapidAPI is the universe's largest API marketplace, and their goal is to make it as easy as possible for developers to connect to the world's best APIs. With a library of over 10,000 APIs, developers can explore and utilize powerful products from companies like Uber, Microsoft, Twilio, and Google, as well as by smaller upstarts. To further cultivate an API culture, RapidAPI offers free ebooks, tutorials, and other resources to help developers understand and grow more comfortable with APIs.
RapidAPI brought on Saturday Studio to craft their new brand, who kindly recommended Underbelly as a partner to rethink and redesign their website to bring their values and the new brand to life. Developers would be redirected from their API library to their website so we were tasked to ensure the experience was both seamless and impressive.
RapidAPI had some specific goals in mind. They wanted a site that spoke to developers on their level and showcased Rapid's vast API library and how it could work within developer's existing processes. They also wanted to showcase the aesthetic of the new brand and make the website easily navigable so users could quickly access the relevant information.