PHH had grown to the point that it needed a new space of its own. Financing this level of growth meant they needed to update the PHH brand and website. Most of their marketing and design work had been done in-house here and there by leadership. No one on their staff had worked with a design agency before and did not know what to expect. They did understand that this step was necessary for the expansion and security of the organization.
We fostered a healthy and open working relationship with the PHH team that quickly put their reservations at rest. They understood that we wanted them to succeed and that we’d do everything to set them up for success, the same way they help their youth.
After deep diving into their current website and brand, we worked with the PHH team and agreed that the site had too much information and it was difficult to navigate. The solution was to tell the incredible PHH story by focusing on the impact they were currently making. As we began working on the brand, we made sure that the narrative we wanted in the website was also present in their logo and brand.