Daz3D is a successful company in the world of 3D art; selling assets as well as providing advanced 3D modeling tools to hobbyists and casual professionals alike. The Daz Studio software specializes in the human form, and though their community was thriving, much of the art had skewed somewhat risqué.
We partnered with Daz3D to help them take control and reposition their brand. The aim was to appeal to a new crowd of artists with a fresh outlook, without alienating their existing community. With this shift, Daz3D was also looking to pivot their business and make an entrance into the gaming world with their digital products. We decided it best to to keep the thriving community of hobbyists under the Daz3D umbrella. To ditch their old reputation, the shift into gaming would be spurred under a new identity altogether; Morph3D.
“The aim was to appeal to a new crowd of artists with a fresh outlook, without alienating their existing community.”