Businesses offline can sometimes struggle with finding new customers and leads. With the social platform that Facebook has to offer to its users, the success of the Services team revolves around building a tool to meaningfully increase value for service-based businesses.
By helping businesses connect with new clients on their social media platform, they provide value and a clear segway for businesses to gain more potential clients, on and off of the platform.
Our team spent a lot of time with the Facebook Services team discussing strategy, and mapping out potential opportunities for improving the usability of their product. We determined how we could best create an ecosystem that would best provide value to businesses, and bring them new leads and customers.