We all have had to adapt to the changes brought on by COVID-19, and that includes small businesses. Many of these small businesses need a way to communicate with their customers about the changes they’ve implemented to their services and offerings in order to better serve them.
Most of these small businesses are new to offering their services online and some are even new to Facebook. A lot of small businesses don’t have the digital assets to communicate through ads on the platform that they’re now online. We wanted to provide them with an illustration that they could use for their Facebook ads. We wanted to make sure it felt different from the Facebook brand and was generic enough to cover a wide range of the businesses that are using Facebook to market themselves. From the beginning, the team had the idea that if we could use transparencies for the illustration and make the background color interchangeable, then we could provide a level of customization that would allow the business to promote themselves in their own voice.
We decided to use an illustration of a desktop computer, with a coffee mug next to it, to portray that at-home online aspect of the customer experience. We also used geometric tshapes to fill in the white space and make the illustration more attention grabbing. Using the shapes also allowed us to be general enough as to not highlight a specific type of business. Any business, from a hairstylist to a farm stand, could utilize the illustration.