Facebook 360 is a new way to capture photo and video content and turn it into an immersive experience. With the Facebook team rapidly adding features and tools to an already new product, they needed a more efficient and compelling way to show their audience how to get the most out of this innovative video method. We partnered with Facebook to quickly produce videos that helped their audience understand the new pool of resources made for creating and viewing Facebook 360 content.
We started by refining the message our videos would convey by creating rich storyboards. These detailed illustrations added clarity to the vision. They sped up the project and increased quality by allowing us to make multiple revisions to the story, composition and approach, all before even diving into production.