“Numbers had communicated that Experticity’s customers were trying to use mobile browsers more often than desktop computers, but their website wasn’t mobile friendly.”
Experticity liked the focus on community, so we took our research one step further for confirmation and tracked down Experticity members in their natural habitat: sporting goods stores. In just a short amount of time, our idea to incentivize sharing and participation with discounts were validated by real users. We then used this feedback to get internal buy-in and solidify a list of features to include for the new product we were about to build.
While we worked with the mobile team, we also helped Experticity with their core website by refreshing their design and making it responsive. Focusing on maintaining consistency across teams and accelerating development, we built easy-to-reference UI guidelines and pattern libraries.