Experticity is a startup dedicated to building and nurturing real life interactions between passionate outdoor enthusiasts and the brands they love. Their brand and following grew rapidly. To accommodate their growth, they needed to quickly add designers to their team. That’s where we came in.
Numbers had communicated that Experticity’s customers were trying to use mobile browsers more often than desktop computers, but their website wasn’t mobile friendly. Creating a mobile app would present Experticity with the opportunity to help develop the outdoor community and increase user interaction.
To be successful, we needed to get a clear understanding of customer needs and business goals. We worked through an intensive discovery process with key stakeholders to conceptualize upcoming projects. Our design team worked closely with their product and engineering teams by utilizing daily stand-ups, weekly design sprints and on-site working sessions.