Implementing a new brand identity into an updated website design.

Degreed provides a platform for organizations that connects learning and career growth to business opportunities. The result is a fluid skill-development experience that propels people and their companies toward their aspirations and goals. Underbelly partnered with Degreed to revamp their current website. We implemented their new identity and content into a fresh, updated website design.


When the project began, Degreed had a completely refreshed visual identity with a very different look and feel from what they had previously. This allowed the Underbelly team to help bring that new visual identity to life. With vivid new colors, bold typefaces, playful illustrations done by Julian Burford and updated brand messaging.


First, we set out to better understand Degreed's mission. We wanted to discover how the site redesign could empower their goal as a company.

We performed a comprehensive kickoff and discovery with the team at Degreed. This included interviews with key stakeholders to discuss their end-users and find pain points.

Once our team had a comprehensive idea of Degreed’s needs we explored areas where we could make improvements on the previous website and implement them into the revamped design along with their new visual identity.

We developed a type scale, spacing scale and began adapting Degreed’s new visual identity into a web-based style guide. We made flexible components to accommodate content that may need to be updated or changed with time.

When designing a website, accessibility is a key factor in our process. We rigorously test our designs to make sure it is compliant with all accessibility standards. Degreed’s vibrant new color palette and bold type were a great starting point for a website that would be usable for all individuals.

Development Process

Underbelly’s Development team worked closely with Degreed to understand and develop not only a beautiful-looking website but one that would adapt to their content needs throughout time. We built a robust content management system that was flexible enough for a wide range of customization, but also easy for the team at Degreed to use.


Our partnership with Degreed produced a beautiful and highly-engaging website for providing employees with career growth opportunities. We were not only excited for the launch of the website, but to see how our research and planning improved results for both the end-user of the website and the Degreed team.


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