Day One Brand

Improving and unifying the clean brand of the world's best journaling app for Mac and iOS.

As creative people, we love to capture interesting ideas, record our lives,  and document our adventures. For us, there's no better way to do that than with one of the App Store's favorites – Day One. We were really excited to work with Paul Mayne and his team in buttoning up Day One's brand and unifying it through defining type standards, solidifying a color palette, and designating voice, tone, and imagery guidelines.

Since working with us, Day One remains at the top of the App Store and continues to be highlighted by Apple year after year as one of the best apps for Mac and iOS.


Matt Scribner
Art Director
Anthony Lagoon

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