A series of unique cinemagraphs to promote Chatbooks’ seasonal books and launch their brand new holiday card products

With the highly competitive holiday season fast approaching Chatbooks wanted to create a series of unique cinemagraphs, videos and photos to highlight their new and existing products. We tested some ideas and developed an approach to combine live action shots of beautiful, real family moments with a seamless visual effect. The result: succinct, relatable stories that helped Chatbooks exceed their annual sales goals.

The scenes for this project had to be super detailed and precise. So, we looped in Underbelly illustrator extraordinaire, Brad Edwards, to draw storyboards that communicated to Chatbooks how we planned to approach framing, composition, and how the visual effect would work. This helped us collaborate with their team on a clear vision for the primary family cinemagraphs.

With our dope crew and stylist we were able to create 4 family christmas scenes and shoot a variety of setups and actions in each. Knowing the importance of the new Chatbooks cards product we were able to utilize the extra time we had on set to brainstorm some additional quirky shots featuring their products. These quirky additions were a nice added touch we were happy to help execute on the fly.

From our two day shoot we produced an array of 6 cinemagraphs, 4 videos, 65 photos, and 10+ GIFS for Chatbooks’ email and social media marketing needs. Goals were crushed (and their website temporarily crashed due to overwhelming interest).


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