The Big Sky Real Estate Company is one of the premier real estate firms in Big Sky, Montana, representing buyers and sellers of land, homes, condominiums, and commercial properties in the region. For their website bigsky.com, they were noticing a high bounce rate on the landing page. After digging into why this was happening, they realized that visitors were expecting to find information about the Big Sky Montana area. Instead, they were given a real estate site.
BSRE Co. wanted to get people excited about the Big Sky area by converting their website into a lifestyle site designed to provide information about the area. The goal was to decrease the bounce rate for bigsky.com and have the site act as a cultural hub for the region. After showing the user everything Big Sky has to offer, they could connect the visitors to a separate real estate site, converting them into potential buyers.
We delivered a site that aligns with the BSRE Co. brand and visually highlights the culture and area of Big Sky, Montana. By emphasizing the different seasons and activities for the Big Sky area, we were able to attract interest and transfer visitors to the real estate site.