Having worked together on many previous projects, Underbelly was happy to partner with Facebook on designing the visual identity, collateral, and stage design for their Local Team's Engineering Summit. Over 800 of Facebook's engineers from the Local Team gathered together to talk code in San Mateo, CA.
Our partners at Facebook wanted bright, fun design elements that would "bring together" the engineers traveling to the summit from around the United States. In addition to design elements for the summit, they needed its name.
“The Local team has a fantastic sense of community, and leaning into that concept; we could help emphasize that the team is more than the sum of their parts.”
Our approach was to develop a design representing Facebook's Local Teams and each city they had offices in; San Francisco, Boston, Seattle, and New York City. We came up with a concept that combined landmarks from each town set behind a row of quaint neighborhood-like shops and townhomes, creating a fictional Local Summit skyline.
The Local team wanted to focus on the fact that we all work better when working together, tackling the same problems, and creating space for collaboration. The Local team has a fantastic sense of community, and leaning into that concept; we could help emphasize that the team is more than the sum of their parts.