Avodah came to us with a unique challenge. The company had been developing new technologies to accelerate Bible translation and their mission was the heart of their motivation, but what made their work possible was their innovative and tech-savvy skillset. They weren’t just a “Christian company,” so they needed a way to show the world what they were truly capable of.
How could we remove the stigma without removing the heart of the company, while also bringing advanced technologies into the spotlight? We began with visuals by exploring variations of the letter A’s triangular shape and its three sides to reflect Avodah’s three equally important meanings: work, worship, and service.