Starbucks is one of the most valuable food and beverage brands in the world. Their clientele typically spends $1,100 a year in their stores, so having a fun and engaging way for customers to track those rewards is paramount.
Our good friends at Rally Interactive had already built out the iOS and Android versions of the rewards experience and asked us to help build out a Windows version that was identical to the other platforms. We worked closely with Rally, and they were a great resource for us when we had questions around how the physics worked.
The rewards experience we needed to imitate in the Windows version consumes the user’s rewards data from Starbucks, sets the user’s rewards tier, calculates how many stars they need, and then pours the stars into a cup on a screen. All of this happens in fractions of a second.