Sizzling Platter is a dynamic franchise ownership group managing an impressive roster of well-loved food brands including Little Caesars, Red Robin, Dunkin’ Donuts, Ruby River, Hoppers, Wingers, and more spanning locations across the U.S. and Mexico. Their challenge wasn’t just about individual brand promotion—it was about building a cohesive brand identity that could flex across various franchise ecosystems while nurturing both internal culture and public perception.
They needed a dual-level approach: first, to establish a unified brand identity that communicates heart-led leadership (not just titles), and second, to create marketing collateral that could be tailored to each franchise—across franchisees with unique regional customer bases and marketing cycles.
Collateral Strategy & Execution:
Flexible Templates & Modular Messaging
Designed branded frameworks—templates for banners, billboards, door signs, car wraps—that could be quickly customized by franchisees. Each template allowed for local flair: a hometown tagline, store-level promo, or regional highlight.
Photography with Personality
Shot imagery that balanced brand cohesion (lighting, tone, palette) with location-specific details. A Wingers banner might show wings fresh off the pit with vibrant mustard tones, while Ruby River’s might evoke a cozy grill-side scene.
Web & Digital Touchpoints
Built scalable website elements showcasing each brand’s identity within the Sizzling Platter family. Back-end design ensured franchisees could update promos and images quickly, with frontend UI that felt unified across brands.
On-the-Ground Deliverables
From vinyl wraps on delivery vehicles to eye-catching point-of-sale materials and billboards near high-traffic areas, the assets looked like siblings—each distinct, each unmistakably Sizzling Platter.
Operational Efficiency: Franchisees reported being able to launch local campaigns in half the time—what used to take two weeks, now done in a few days using flexible templates.
Brand Cohesion & Loyalty: Internal surveys showed franchisee satisfaction rising—owners felt part of a larger, caring brand ecosystem, not just another logo in a manual.
Consumer Resonance: Campaigns across brands—from Little Caesars “Hot & Ready” street wraps to Dunkin’’s drive‑thru signs—tallied increased foot traffic and social engagement locally.
Scalable Impact: The templates, visual systems, and process infrastructure we built now live on as evergreen assets, usable across new promotions or future acquisitions.
