Embrace Grace reached out to Underbelly for a complete website redesign and build and to get insight into refining their messaging, visuals, and website structure to speak clearly to women across the country who need support before, during, and after pregnancy. At the time they reached out to us, their website was not serving their organization well because it was tough to navigate due to an overload of information and unclear messaging. Additionally, the original setup was difficult to maintain because there wasn’t a way for their team to manage their own content and their website was not equipped with the most up-to-date data on support groups near their website users. To ensure that the website was helping Embrace Grace act on their mission, we needed to create a simple and effective way for women to find and attend a support group near them, reach out for help, and find the resources they need. In essence, we were contacted to provide a consultation and determine which pages would ultimately be used on their site and how their new site and analytics would be structured and accessed based on their goals.