CRV has been investing in early-stage startups for over 50 years, inspired by entrepreneurs who empower individuals and products that give people freedom in their daily lives.
After launching their website seven years ago, CRV noticed their site became harder to maintain and no longer centered around their core purpose—the founders. Their website and manifesto felt the same as other Venture Capital websites. It wasn't unique to them.
Working closely with the CRV team, we set out to update their website and showcase a modern, bold aesthetic that appeals to young entrepreneurs. Our goal was to differentiate CRV from other VC firms. We set up easy content management to give CRV complete control of their pages, copy, and imagery.