Creating a first impression
CMAND (Command) is a prominent public relations company that primarily serves venture capital (VC) firms and startups operating in the financial industry.
Our collaboration with CMAND stemmed from a recommendation by Innovation Endeavors, a previous client for whom we had designed their website and various collateral materials.
For CMAND, this partnership represented an exceptional opportunity to revamp their online presence. They had a clear and uncomplicated objective in mind: the creation of a website that would make a bold impression on potential clients.
When it comes to website redesign, we follow a systematic approach to ensure that our design decisions are strategic, and we can evaluate key performance indicators (KPIs) against those decisions. However, our initial meeting with CMAND during the project kickoff presented a unique challenge. Unlike our typical in-depth exploration of user behavior, the desired user actions, site analytics, and user journeys, we had to deviate from our standard approach. Instead, we delved deep into understanding CMAND's day-to-day business model. As we gained a comprehensive understanding of their operations, it became clear that CMAND's website functioned more as a digital business card than a sales or marketing tool.