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Salt Lake City, UT
4:35 p.m. MST
Salt Lake City, UT
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Brand strategy agency for Enterprise Marketers

Your Brand Strategy Agency for Identity & Consulting

Full-service branding that transforms vision into market impact
4.9
from 20+ reviews on Google
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‍

Building bold, strategic brands for companies like these

‍Stop blending in

Don’t risk becoming invisible in your category.

Without a clear, differentiated brand strategy, even world-class products get overlooked.

Talk to a brand consultant today

Meet your brand strategy guides

We’re not just designers. We’re brand architects.With over 15 years of experience, our team at Underbelly Creative has helped startups, non-profits, and Fortune 500s discover the clarity and consistency they need to grow. We’ll walk you through every step of the process so you never feel overwhelmed or stuck again.

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Benefits of a Brand Strategy Agency‍Stop blending in

Why Marketing Teams Choose Us

Without a clear, differentiated brand strategy, even world-class products get overlooked.

Talk to a brand consultant today

Strategic Clarity That Guides Growth

We bring methodical clarity to your brand positioning, messaging, and purpose—so your team can make faster, more aligned decisions.

Talk to a brand consultant today

Custom Identity Systems That Scale

We don’t just design logos. We craft scalable visual systems that adapt across channels and stay cohesive across global markets.

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Cross-Functional Partnership

We collaborate closely with marketing, product, and executive stakeholders to embed brand strategy into every part of the organization.

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What our clients say

Testimonials from some of our amazing customers.

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Founder
Underbelly is the rare team talented and nimble enough to move at the pace of ambitious, fast-moving companies. Hire them!
Chelsea Allison
CMAND
Head of Marketing
Underbelly did a fabulous job with our new website and was the most organized, prompt, and efficient creative team I’ve ever worked with. We had a stunning completed product in record time. What more can you ask for?
Innovation Endeavors
Innovation Endeavors
Sr. Director, Product Management
They caught on to our design routines very quickly and have been a standout designer throughout the entire engagement.
Joanna DeLong
Vivint
Operations Coordinator
The Underbelly staff has been wonderful to work with. They work extremely fast, communicate quickly and effectively and are always very responsive. Not only that, but their work is of the highest quality, and I would recommend them 10/10 times to a friend.
Kristin Dodd
Avodah
Product Design Manager
Over the course of Underbelly’s relationship with Facebook, they’ve demonstrated their ability to work with every role on a core product team, get up to speed on the context and problem, and provide value as soon as they start. They are one of our most trusted partners when we need to augment our team with additional resources.
Jessica Watson
Facebook

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Join over 900+ companies already working with Underbelly.

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Case Studies

Brands that got strategic and took off

‍ We’ve partnered with brands across tech, non-profits, and consumer products to solve real challenges—and spark serious growth. Here are a few highlights:

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Monstro’s Sammies

Hospitality, Food, Leisure Travel

Creating a brand identity that's sure to make you crave a sandwich.

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Chargezoom

Financial Services

A website refresh designed to create a warmer, more welcoming experience for bookkeepers and accounts receivable teams.

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CMAND

Professional & Business Services

Redefining a PR company's virtual presence.

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Proxy

Real Estate

Creating a product to make life easier for real estate agents.

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Corporate Optics

Marketing & Communications

A fresh look for a trusted leader in the event production industry

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FatCats

Entertainment & Media

A bold brand refresh helped FatCats scale their playful personality across every touchpoint, from pizza boxes to billboards.

Stop blending in. Start breaking through.

Let’s uncover the clarity and direction your brand needs to lead your market.

Talk to a brand consultant today
‍ Brand strategy for marketing leaders

Why Choose Underbelly as Your Brand Consulting Agency?

We’re a full-service brand strategy agency that helps enterprise marketing leaders define, differentiate, and scale their brands with confidence. From brand positioning and messaging to visual identity systems, we bring strategic clarity to every touchpoint—so your team can move faster, align stakeholders, and lead the market.We’re a full-service brand strategy agency that helps enterprise marketing leaders define, differentiate, and scale their brands with confidence. From brand positioning and messaging to visual identity systems, we bring strategic clarity to every touchpoint—so your team can move faster, align stakeholders, and lead the market.

Talk to a brand consultant today

Recognition

5-Star Rating on clutch.co
Clutch is a data-driven field guide for B2B buying and hiring decisions.
Inc 5000
The Inc. 5000 lists the 5,000 fastest-growing private companies in the US.
Webby Honoree - Best User Experience
Honored for Best User Experience - Websites and Mobile Sites
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Frequently Asked Questions

Answers to some common questions about our branding services.
What size projects do you take on?

From single campaigns to full brand overhauls — we can scale to fit your vision.

How soon can we start?

Project start dates are set once the agreements are signed and initial payments

are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.

What happens at the end of the engagement?

At the end of the engagement, we ensure a smooth offboarding process, including the secure transfer of knowledge, deliverables, and documentation. We also conduct a retrospective to gather feedback and explore future opportunities to support your team.

Are there confidentiality and IP protections in place?

Absolutely. All our candidates sign non-disclosure agreements (NDAs) to protect your sensitive information. Intellectual property rights are clearly outlined in our contract, ensuring you retain ownership of all work produced during the engagement.

How is the cost structured?

Talent is billed hourly, with a minimum of 20 hours per week to ensure availability.

Do you require long-term contracts?

Nope. We’re flexible and happy to start with a single project.

What tools do you use to collaborate?

We adapt to your stack—Figma, Slack, Notion, GitHub, whatever you need.

Still have questions?

Let’s build a brand your market won’t forget.

Contact us
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