Your Brand Deserves to Stand Out. We’ll Make Sure It Does.
Your Brand Deserves to Stand Out. We’ll Make Sure It Does.
Custom branding and design systems that help small businesses grow with confidence, clarity, and credibility.
Have you given enough thought to your brand's visual identity?
Your brand's design is more than just a logo – it's the foundation of your business's reputation and how customers perceive you. Without a strong, cohesive brand identity, your business may be overlooked and forgotten.
We’ve helped brands you know. Now let’s help yours.
With a track record that includes names like Google, Adobe, and rising small businesses across industries, Underbelly is ready to guide you through your next chapter.
Watch our sizzle reel to get a taste of our style.
Big agency quality, boutique attention—tailored branding that grows with you.
Get the creative excellence of a top agency with the personalized, hands-on partnership of a boutique team—built to craft distinctive, scalable branding that evolves with your business.
Stand Out in a Crowded Market
In today's competitive business landscape, it's crucial to stand out from the crowd. With our branding and identity design services, we'll help you create a unique visual identity that sets you apart from your competition. From a memorable logo to an eye-catching color palette, we'll work with you to create a look that reflects your personality and values, and helps you stand out in a crowded market.
Make a Lasting Impression
First impressions are everything, especially in business. With our branding and identity design services, we'll help you make a lasting impression on your customers. From a professionally designed website to high-quality marketing materials, we'll ensure your brand is memorable and leaves a lasting impact on those who encounter it.
Establish Trust and Credibility
In order to succeed in business, it's crucial to establish trust and credibility with your customers. Our branding and identity design services will help you do just that. From a consistent visual style to a professional demeanor, we'll work with you to create a brand that is trustworthy and credible, and that instills confidence in your customers.
What our clients say
Testimonials from some of our amazing customers.
Highlights from our impact
We don’t just create brands that look good—we build brands that perform. Here’s what strategy-led branding has done for our clients:
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Join over 900+ companies already working with Underbelly.
How it works
Schedule a free consultation1
Discover What Matters. We dig deep into your business, audience, and goals so every creative decision is rooted in strategy, not guesswork.
2
Design With Purpose. From concepts to final assets, we craft solutions that are both beautiful and built to work in the real world.
3
Launch and Elevate. We help you roll out your new brand, product, or campaign — then continue refining to keep you ahead of the curve.
Real brands. Real results.
See how small businesses like yours turned brand challenges into growth opportunities with Underbelly.
Sparked Branding
Underbelly partnered with Sparked to build a brand identity to support their online dating platform focused on kindness and sincerity.
Honeycomb Bakery
Fresh baked pastries with locally sourced ingredients, and a reputation that needed a brand to support their growth.
Monstro’s Sammies
Every year at Underbelly we make a gift package to send to our clients and friends. It’s our way of showing our appreciation to the amazing people we collaborated with throughout the year.
Not sure where to start?
Download our free checklist: “5 Signs It’s Time to Refresh Your Brand.”
What Does “Branding” Really Mean for Your Small Business?
For small businesses, branding is more than just a logo or a color palette—it’s your first impression, your reputation, and your promise to your customers. In today’s fast-moving digital world, your brand is what builds trust, creates emotional connection, and helps you stand out in a saturated market. Whether you’re launching a startup, growing a family-run business, or reinventing your company to match your evolving mission, a strong brand sets the foundation for long-term success. It communicates who you are, what you value, and why you’re different—all in a glance. But many small business owners struggle with branding because they’ve outgrown their original look, have inconsistent messaging, or simply don’t know how to translate their vision into visuals. That’s where a boutique branding agency like Underbelly can make all the difference. We specialize in helping small businesses craft meaningful, authentic brand identities that not only look amazing but also work. Our team combines strategic thinking, high-end design, and storytelling to build brands that resonate with your ideal audience and drive real business results. Whether you need a complete brand overhaul or a simple refresh to align your visuals with your values, we’re here to guide you every step of the way—with clarity, creativity, and a deep understanding of what makes small businesses succeed.
Recognition
Frequently asked questions
Answers to some common questions about our branding services.
Project start dates are set once the agreements are signed and initial payments
are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.
Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.
Absolutely! We offer video & photography creation services as well. Let us know if you need custom photography, video, or animation and we can provide an estimate for that.
