Branding agency for small business

Your Brand Deserves to Stand Out. We’ll Make Sure It Does.

Custom branding and design systems that help small businesses grow with confidence, clarity, and credibility.

4.9
from 20+ reviews on Google
Small business branding company - Volkswagen van illustration
More than just a logo

Have you given enough thought to your brand's visual identity?

Your brand's design is more than just a logo – it's the foundation of your business's reputation and how customers perceive you. Without a strong, cohesive brand identity, your business may be overlooked and forgotten.

Meet your brand strategy guides

We’re not just designers. We’re brand architects.

With over 15 years of experience, our team at Underbelly Creative has helped startups, non-profits, and Fortune 500s discover the clarity and consistency they need to grow. We’ll walk you through every step of the process so you never feel overwhelmed or stuck again.

Schedule a free consultation
Trusted by top brands

Watch our sizzle reel to get a taste of our style.

Benefits

Big agency quality, boutique attention—tailored branding that grows with you.

Get the creative excellence of a top agency with the personalized, hands-on partnership of a boutique team—built to craft distinctive, scalable branding that evolves with your business.

Stand Out in a Crowded Market

In today's competitive business landscape, it's crucial to stand out from the crowd. With our branding and identity design services, we'll help you create a unique visual identity that sets you apart from your competition. From a memorable logo to an eye-catching color palette, we'll work with you to create a look that reflects your personality and values, and helps you stand out in a crowded market.

Website and mobile device illustration - Small business branding company
treasure chest of mobile devices and screens - website design & development

Make a Lasting Impression

First impressions are everything, especially in business. With our branding and identity design services, we'll help you make a lasting impression on your customers. From a professionally designed website to high-quality marketing materials, we'll ensure your brand is memorable and leaves a lasting impact on those who encounter it.

Establish Trust and Credibility

In order to succeed in business, it's crucial to establish trust and credibility with your customers. Our branding and identity design services will help you do just that. From a consistent visual style to a professional demeanor, we'll work with you to create a brand that is trustworthy and credible, and that instills confidence in your customers.

Digital branding and development - for small businesses

What our clients say

Testimonials from some of our amazing customers.

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Founder
Underbelly is the rare team talented and nimble enough to move at the pace of ambitious, fast-moving companies. Hire them!
Chelsea Allison
CMAND
Co-Founder
Underbelly’s ability to create cohesive branding through design systems, authentic video, and rich content that enhances an in-person experience is everything we were looking for in a partnership with helping Front’s brand presence to continue to grow along with our events.
Ben Peck
The Front Conference
Co-Founder
We initially selected Underbelly because, as a new company, we wanted a partner who was willing to start small with us. As we've grown, Underbelly has consistently met our needs and exceeded our expectations.
Brian Lovett
Trellis Rx
Product Owner
"It has been wonderful working with Underbelly and we are so grateful for the time and attention of your team."
Lauren Jonas
Sparked

Highlights from our impact

We don’t just create brands that look good—we build brands that perform. Here’s what strategy-led branding has done for our clients:

48,000
New visitors in 2 weeks
The new website received over 48,000 visitors during the launch with 21% of users opting in for future communications.
BibleProject
16%
Increase in conversion rates
After simplifying the user experience and updating the entry point, the conversion rate increased from 2.8% to 19%!
Facebook
109%
increase in store trafic
Through this long-term collaboration, they were able to release a series of updates that increased traffic to their store.
Vivint
40%
decreased bandwidth load
Increased SEO from 92-100
Innovation Endeavors

Schedule a free brand strategy call

Join over 900+ companies already working with Underbelly.

  • 1

    Schedule a call We'll listen to your goals and uncover what’s holding your brand back.

  • 2

    Tell us your idea and we'll develop a custom approach that works for you.

  • 3

    Tell us your idea and we'll develop a custom approach that works for you.

Case Studies

Real brands. Real results.

See how small businesses like yours turned brand challenges into growth opportunities with Underbelly.

Not sure where to start?

Download our free checklist: “5 Signs It’s Time to Refresh Your Brand.”

Book Your Free Brand Strategy Consultation
We understand the challenges that Small Businesses face

Why Choose Underbelly as Your Brand Consulting Agency?

For small businesses, branding is more than just a logo or a color palette—it’s your first impression, your reputation, and your promise to your customers. In today’s fast-moving digital world, your brand is what builds trust, creates emotional connection, and helps you stand out in a saturated market. Whether you’re launching a startup, growing a family-run business, or reinventing your company to match your evolving mission, a strong brand sets the foundation for long-term success. It communicates who you are, what you value, and why you’re different—all in a glance. But many small business owners struggle with branding because they’ve outgrown their original look, have inconsistent messaging, or simply don’t know how to translate their vision into visuals. That’s where a boutique branding agency like Underbelly can make all the difference. We specialize in helping small businesses craft meaningful, authentic brand identities that not only look amazing but also work. Our team combines strategic thinking, high-end design, and storytelling to build brands that resonate with your ideal audience and drive real business results. Whether you need a complete brand overhaul or a simple refresh to align your visuals with your values, we’re here to guide you every step of the way—with clarity, creativity, and a deep understanding of what makes small businesses succeed.

Recognition

Inc 5000
The Inc. 5000 lists the 5,000 fastest-growing private companies in the US.
The Webby Awards
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences.
AIGA 100 Show
The 100 Show recognizes the top 100 design pieces including advertising, branding, packaging, environmental design, interactive design, service design, and more.

Frequently asked questions

Answers to some common questions about our branding services.

How soon can we start?

Project start dates are set once the agreements are signed and initial payments

are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.

How many revisions do I get?

Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.

Can you help me with the content for my website?

Absolutely! We offer video & photography creation services as well. Let us know if you need custom photography, video, or animation and we can provide an estimate for that.

Still have questions?

Let’s build a brand your market won’t forget.

Contact us