Make your business the go-to-choice in your local market.

We help home service contractors build brands that attract more customers and grow their business.
4.9
from 20+ reviews on Google
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Make your business the go-to-choice in your local market.

We help home service contractors build brands that attract more customers and grow their business.

4.9
from 20+ reviews on Google
Small business branding company - Volkswagen van illustration
Trusted by top brands

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Make your business the go-to choice in your local market. Your potential customers are looking for reliability, trust, and professionalism. Our branding and marketing services ensure you’re not just another contractor—they’ll see you as the contractor.

Stand Out in a Crowded Market

In today's competitive business landscape, it's crucial to stand out from the crowd. With our branding and identity design services, we'll help you create a unique visual identity that sets you apart from your competition. From a memorable logo to an eye-catching color palette, we'll work with you to create a look that reflects your personality and values, and helps you stand out in a crowded market.

Make a Lasting Impression

First impressions are everything, especially in business. With our branding and identity design services, we'll help you make a lasting impression on your customers. From a professionally designed website to high-quality marketing materials, we'll ensure your brand is memorable and leaves a lasting impact on those who encounter it.

Establish Trust and Credibility

In order to succeed in business, it's crucial to establish trust and credibility with your customers. Our branding and identity design services will help you do just that. From a consistent visual style to a professional demeanor, we'll work with you to create a brand that is trustworthy and credible, and that instills confidence in your customers.

What our clients say

Testimonials from some of our amazing customers.

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Founder
Underbelly is the rare team talented and nimble enough to move at the pace of ambitious, fast-moving companies. Hire them!
Chelsea Allison
CMAND
Co-Founder
Underbelly’s ability to create cohesive branding through design systems, authentic video, and rich content that enhances an in-person experience is everything we were looking for in a partnership with helping Front’s brand presence to continue to grow along with our events.
Ben Peck
The Front Conference
Co-Founder
We initially selected Underbelly because, as a new company, we wanted a partner who was willing to start small with us. As we've grown, Underbelly has consistently met our needs and exceeded our expectations.
Brian Lovett
Trellis Rx
Product Owner
"It has been wonderful working with Underbelly and we are so grateful for the time and attention of your team."
Lauren Jonas
Sparked
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Highlights from our impact

We don’t just create brands that look good—we build brands that perform. Here’s what strategy-led branding has done for our clients:

48,000
New visitors in 2 weeks
The new website received over 48,000 visitors during the launch with 21% of users opting in for future communications.
BibleProject
109%
increase in store trafic
Through this long-term collaboration, they were able to release a series of updates that increased traffic to their store.
Vivint
16%
Increase in conversion rates
After simplifying the user experience and updating the entry point, the conversion rate increased from 2.8% to 19%!
Facebook

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Join over 900+ companies already working with Underbelly.

  • 1

    Discover What Matters. We dig deep into your business, audience, and goals so every creative decision is rooted in strategy, not guesswork.

  • 2

    Design With Purpose. From concepts to final assets, we craft solutions that are both beautiful and built to work in the real world.

  • 3

    Launch and Elevate. We help you roll out your new brand, product, or campaign — then continue refining to keep you ahead of the curve.

Case Studies

See our results

Start your project

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Our process starts with a deep dive into your business, your goals, and your target audience. From there, we'll create a strategy that positions your brand in the best possible light. Our designers will then bring your brand to life with a custom-designed visual identity that is tailored to your specific needs. And once your new brand identity is live, we'll provide ongoing support and guidance to ensure your brand remains relevant and effective over time.

Recognition

Inc 5000
The Inc. 5000 lists the 5,000 fastest-growing private companies in the US.
The Webby Awards
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences.
AIGA 100 Show
The 100 Show recognizes the top 100 design pieces including advertising, branding, packaging, environmental design, interactive design, service design, and more.

Frequently asked questions

Answers to some common questions about our branding services.

How soon can we start?

Project start dates are set once the agreements are signed and initial payments

are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.

Can you help me with the content for my website?

Absolutely! We offer video & photography creation services as well. Let us know if you need custom photography, video, or animation and we can provide an estimate for that.

How is scope handled in a fixed price contract?

In a fixed-price contract, the scope of work is defined and agreed upon before the project begins. We will be responsible for completing all the tasks and deliverables within the scope of the project, and the price will remain fixed. If changes are requested to the scope, we can provide an estimate for that.

How is scope handled in a time and materials contract?

In a time and materials contract, the scope of work is not defined upfront and can change during the project without the need for change orders or new work estimates. The agency will charge for the time and materials used, and the total cost of the project will depend on the scope of work and any changes made to it.

How many revisions do I get?

Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.

Can I update the content on my website myself?

We know that you want to be able to update your site on your own, that's why we build it on easy-to-use Content Management Systems (CMS) like Contentful, Sanity, or Webflow. Our team will work with you to make sure that your website meets your specific needs and budget. And don't worry, we'll give you all the training and information you need to make updates to your website yourself. But if you're looking for something super unique, special, and cutting-edge, we can also make a custom-built website that will be a technologically forward experience tailored to your unique brand and offering.

What is the cost of creating a website?

The cost of creating a website varies based on the complexity and functionality required, as well as the level of craftsmanship and experience desired. Underbelly specializes in building exceptional websites for small businesses and large enterprises. A basic website can typically cost between $5,000 and $15,000, while a more complex website with custom features can cost $20,000 or more. E-commerce or enterprise websites can cost over $100,000, and are tailored to meet the specific needs of the client.

Still have questions?

Let’s build a brand your market won’t forget.

Contact us