Grow your online store with custom design & development

Get the help you need to improve your Shopify store and start attracting new customers.

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Trusted by top brands

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We can help

Our team of experienced Shopify experts will work with you to design and develop a customized online store that meets the unique needs of your small business. We'll handle everything from the initial design and development to ongoing maintenance and support.

Success stories

109%

increase in store trafic

Through this long-term collaboration, they were able to release a series of updates that increased traffic to their store.

16%

Increase in conversion rates

After simplifying the user experience and updating the entry point, the conversion rate increased from 2.8% to 19%!

48,000

New visitors in 2 weeks

The new website received over 48,000 visitors during the launch with 21% of users opting in for future communications.

As a small business, an e-commerce website can be a game-changer, but creating one that is effective and tailored to your needs requires expertise. Our services will help you achieve this and reach new customers

Professional Custom Design

Your online store will be designed to perfectly reflect your brand and help you stand out in a crowded market.

Increased Sales and Conversion Rates

Our development expertise will ensure that your store is optimized for conversions, helping to drive more sales and revenue for your business.

Seamless Integration with Third-Party Tools

We'll make sure that your store seamlessly integrates with all the tools you need to run your business, including payment processors, shipping apps, and more.

Some of our work

Work samples

Powering the Bicycle Collective's next stage of growth

Bicycle Collective

Creating a robust and scalable website management experience using Shopify and Contentful.

Boosted Boards

Product strategy, design, and development for an app for people to share the products they love and get paid for it.

Kickback

At Underbelly, we understand that achieving success as an Entrepreneur and increasing your product Sales can be a challenge. We believe that you shouldn't have to struggle with an underperforming online store, which can be incredibly discouraging. That's why we offer a range of approaches to help you get the Website design & development services that you need. By connecting with us, we'll find the right approach for your situation so that you can stop being held back by poor sales and start making progress toward your goals. Let us help you make it happen; contact us today!

Ready to get started?

  • 1
    Tell us your idea
    and we'll develop a custom approach that works for you.
  • 2
    Meet your team
    and collaborate throughout the creative process.
  • 3
    Delight your customers
    with an exceptional product and experience.

Let's talk

about your big idea.

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Recognition

Inc 5000
The Inc. 5000 lists the 5,000 fastest-growing private companies in the US.
The Webby Awards
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences.
5-Star Rating on clutch.co
Clutch is a data-driven field guide for B2B buying and hiring decisions.

Not quite convinced?

Get in touch with us at
hello@underbelly.is
Common Questions
How many revisions do I get?

Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.

What is the scope of work for website design and development?

The scope of work for website design and development includes all the tasks, deliverables, and activities required to complete the project, such as design, development, testing, and launch. The scope will be outlined in the project proposal and refined as we learn more about your specific needs in the initial discovery or kickoff activities.

What is the cost of creating a website?

The cost of creating a website varies based on the complexity and functionality required, as well as the level of craftsmanship and experience desired. Underbelly specializes in building exceptional websites for small businesses and large enterprises. A basic website can typically cost between $5,000 and $15,000, while a more complex website with custom features can cost $20,000 or more. E-commerce or enterprise websites can cost over $100,000, and are tailored to meet the specific needs of the client.

How long will it take to develop my website?

The timeline for developing a website can vary, but we typically see projects launch within 1-3 months.

Will my website be mobile-friendly?

All of our websites are designed to be responsive and mobile-friendly. We optimize for three breakpoints and address any additional requirements as needed.

Can you help me with the content for my website?

Absolutely! We offer video & photography creation services as well. Let us know if you need custom photography, video, or animation and we can provide an estimate for that.

Will my website be SEO-friendly?

We understand the importance of SEO for driving website traffic. While we don't offer SEO management services, we build your website in a way that makes it easy for search engines to crawl and understand it. That way, it will be easier for people to find your website when they search for things related to your business. And don't worry, we'll give you some tips and tools to keep improving your website's SEO after it's launched.

Can I update the content on my website myself?

We know that you want to be able to update your site on your own, that's why we build it on easy-to-use Content Management Systems (CMS) like Contentful, Sanity, or Webflow. Our team will work with you to make sure that your website meets your specific needs and budget. And don't worry, we'll give you all the training and information you need to make updates to your website yourself. But if you're looking for something super unique, special, and cutting-edge, we can also make a custom-built website that will be a technologically forward experience tailored to your unique brand and offering.

Will my website be secure?

At Underbelly, security is a top priority when delivering websites. We take steps to ensure that your website is protected from hacking and other cyber threats by following industry best practices, such as using secure connections, regular software updates, and the latest technology. We also offer additional security options, like SSL certificates, two-factor authentication, and data encryption, for clients with specific security needs. Let us know if you have any specific worries, and we'll be happy to chat about how we can help.