Brand identity agency for purpose-driven companies

Brand Identity That Gets You Noticed - and Remembered

Partner with Underbelly Creative, a leading brand identity company, to design a distinctive look, voice, and story that builds trust and fuels growth.
4.9
from 20+ reviews on Google
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Brand identity agency for purpose-driven companies

Brand Identity That Gets You Noticed - and Remembered

Partner with Underbelly Creative, a leading brand identity company, to design a distinctive look, voice, and story that builds trust and fuels growth.

4.9
from 20+ reviews on Google
Trusted by Brands That Lead Their Markets
If your brand isn’t clear, every marketing dollar works harder than it should.

Without a Strong Brand Identity, You’re Losing Ground

If your brand looks generic or inconsistent, customers will forget you — or worse, choose a competitor. Weak branding erodes trust, dilutes your message, and drives up your marketing costs. Every day without a clear identity is a missed opportunity.

We Create Brands People Love and Remember

Underbelly Creative blends strategic thinking with bold design to craft brand identities that resonate. From your logo to your voice, every detail works together to make your brand unmistakable.

Schedule a free consultation
Benefits of a Brand Strategy Agency

Why Marketing Teams Choose Us

A Complete Brand Toolkit

We deliver everything you need to stay consistent — logos, colors, fonts, tone guidelines, and brand usage rules.

Strategy-Led, Design-Driven

We don’t just make it look good — we align every element with your positioning and business goals.

From Vision to Launch

We guide you through every step, ensuring your new brand identity rolls out smoothly across every platform.

What our clients say

Testimonials from some of our amazing customers.

Get a free quote today
Social Impact
This was such a fun event to be a part of! I loved the energy and the people involved. Underbelly is one radical agency!
Eugenie Teasley
Uber
Assistant Director of External Engagement
You were the backbone in bringing our vision to life—from initial brainstorms to final visualization, and ultimately, the reality we see today. We’re so grateful for your work on our brand refresh and for setting the foundation with our website template.
Michael Blaszczyk
Corporate Optics
Co-Founder
Simply put, the crew at Underbelly is magic. Not only do they spend time getting to know each and every client and their stories, they also deeply care. As a business owner, it is a rare experience to encounter such flawless and effortless balance between professionalism and kindness- they produce top quality product, make your story theirs, and truly take the time to invest in each of their clients. Run... Don't walk, you are wasting time if you are not working with Underbelly.
Matthew Pfohl
One Small Miracle
Co-Founder
Underbelly’s ability to create cohesive branding through design systems, authentic video, and rich content that enhances an in-person experience is everything we were looking for in a partnership with helping Front’s brand presence to continue to grow along with our events.
Ben Peck
The Front Conference
Product Owner
"It has been wonderful working with Underbelly and we are so grateful for the time and attention of your team."
Lauren Jonas
Sparked
VP of Marketing
Underbelly is different in the best of ways. Not just another gun for hire. The Underbelly team feels like an extension of our own corporate staff because they took the time to get to know our Brand history and aspirations. In a few short months UB has brought the look and feel of our brand into the present, and reshaped the visual experience for our customers both online and in our centers.
Matthew Stevens
Fat Cats

Highlights from our impact

We don’t just create brands that look good—we build brands that perform. Here’s what strategy-led branding has done for our clients:

16%
Increase in conversion rates
After simplifying the user experience and updating the entry point, the conversion rate increased from 2.8% to 19%!
Facebook
48,000
New visitors in 2 weeks
The new website received over 48,000 visitors during the launch with 21% of users opting in for future communications.
BibleProject
109%
increase in store trafic
Through this long-term collaboration, they were able to release a series of updates that increased traffic to their store.
Vivint
40%
decreased bandwidth load
Increased SEO from 92-100
Innovation Endeavors

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Join over 900+ companies already working with Underbelly.

  • 1

    Discover What Matters. We dig deep into your business, audience, and goals so every creative decision is rooted in strategy, not guesswork.

  • 2

    Design With Purpose. From concepts to final assets, we craft solutions that are both beautiful and built to work in the real world.

  • 3

    Launch and Elevate. We help you roll out your new brand, product, or campaign — then continue refining to keep you ahead of the curve.

Case Studies

Real results from brands that chose clarity over guesswork.

We’ve partnered with brands across tech, non-profits, and consumer products to solve real challenges—and spark serious growth. Here are a few highlights:

Your Next Customer Should Recognize You Instantly.

Don’t waste another day blending into the background. Work with Underbelly Creative — one of the top brand identity companies — to claim your space in the market.

Get a free quote today
If you’re here, it’s probably because you know your brand isn’t telling the right story — or worse, it’s not telling any story at all.

We Know What It’s Like to Struggle With a Brand That Doesn’t Work

You’ve probably felt it before — that uneasy gap between how good your product or service really is… and how it’s coming across to the outside world. Maybe your logo feels outdated. Maybe your messaging is scattered. Maybe your website looks like it belongs to three different companies. You know you’re better than what your brand is showing, but you’re not sure where to start.

That’s where most businesses get stuck. They waste money on piecemeal design work — a logo here, a tagline there — without a unifying strategy. The result? A brand that looks inconsistent, confuses customers, and fails to stand out. And in competitive markets, that’s a risk you can’t afford.

At Underbelly Creative, we approach brand identity differently. We don’t just hand you a logo and call it a day. We dig deep into your business, your market, and your audience to understand what truly sets you apart. Then we build a complete identity system — visuals, voice, and guidelines — that makes every touchpoint feel consistent, intentional, and unmistakably you.

And we don’t disappear once the design is done. We stick with you through rollout, helping you apply your new identity with confidence. Because when your brand finally reflects your value, the right customers notice — and they remember.

With the right partner, you won’t just have a better-looking brand. You’ll have a brand that earns trust, creates loyalty, and makes growth feel natural. That’s what the best brand identity companies do — and it’s exactly what we’ll do for you.

Recognition

5-Star Rating on clutch.co
Clutch is a data-driven field guide for B2B buying and hiring decisions.
The Webby Awards
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences.
Inc 5000
The Inc. 5000 lists the 5,000 fastest-growing private companies in the US.

Frequently asked questions

Answers to some common questions about our branding services.

How soon can we start?

Project start dates are set once the agreements are signed and initial payments

are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.

How many revisions do I get?

Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.

Do you only work with churches?

No. We partner with leaders in business, nonprofits, and ministries who share values that align with our purpose-driven approach.

What size projects do you take on?

From single campaigns to full brand overhauls — we can scale to fit your vision.

How does the GLS discount work?

Mention GLS when booking your first project and you’ll receive 10% off your first project with us.

Still have questions?

Let’s build a brand your market won’t forget.

Contact us