Partner with Underbelly Creative, a leading brand identity company, to design a distinctive look, voice, and story that builds trust and fuels growth.
If your brand looks generic or inconsistent, customers will forget you — or worse, choose a competitor. Weak branding erodes trust, dilutes your message, and drives up your marketing costs. Every day without a clear identity is a missed opportunity.
Underbelly Creative blends strategic thinking with bold design to craft brand identities that resonate. From your logo to your voice, every detail works together to make your brand unmistakable.
We deliver everything you need to stay consistent — logos, colors, fonts, tone guidelines, and brand usage rules.
We don’t just make it look good — we align every element with your positioning and business goals.
We guide you through every step, ensuring your new brand identity rolls out smoothly across every platform.
Testimonials from some of our amazing customers.
We don’t just create brands that look good—we build brands that perform. Here’s what strategy-led branding has done for our clients:
Join over 900+ companies already working with Underbelly.
Discover What Matters. We dig deep into your business, audience, and goals so every creative decision is rooted in strategy, not guesswork.
Design With Purpose. From concepts to final assets, we craft solutions that are both beautiful and built to work in the real world.
Launch and Elevate. We help you roll out your new brand, product, or campaign — then continue refining to keep you ahead of the curve.
We’ve partnered with brands across tech, non-profits, and consumer products to solve real challenges—and spark serious growth. Here are a few highlights:
We helped CMAND to revamp its online presence. We designed and developed a website that would make a bold impression on their potential clients.
Providing an Alaskan-based nonprofit with a new brand and website to help their efforts of funding a new facility
Every year at Underbelly we make a gift package to send to our clients and friends. It’s our way of showing our appreciation to the amazing people we collaborated with throughout the year.
Don’t waste another day blending into the background. Work with Underbelly Creative — one of the top brand identity companies — to claim your space in the market.
You’ve probably felt it before — that uneasy gap between how good your product or service really is… and how it’s coming across to the outside world. Maybe your logo feels outdated. Maybe your messaging is scattered. Maybe your website looks like it belongs to three different companies. You know you’re better than what your brand is showing, but you’re not sure where to start.
That’s where most businesses get stuck. They waste money on piecemeal design work — a logo here, a tagline there — without a unifying strategy. The result? A brand that looks inconsistent, confuses customers, and fails to stand out. And in competitive markets, that’s a risk you can’t afford.
At Underbelly Creative, we approach brand identity differently. We don’t just hand you a logo and call it a day. We dig deep into your business, your market, and your audience to understand what truly sets you apart. Then we build a complete identity system — visuals, voice, and guidelines — that makes every touchpoint feel consistent, intentional, and unmistakably you.
And we don’t disappear once the design is done. We stick with you through rollout, helping you apply your new identity with confidence. Because when your brand finally reflects your value, the right customers notice — and they remember.
With the right partner, you won’t just have a better-looking brand. You’ll have a brand that earns trust, creates loyalty, and makes growth feel natural. That’s what the best brand identity companies do — and it’s exactly what we’ll do for you.
Answers to some common questions about our branding services.
Project start dates are set once the agreements are signed and initial payments
are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.
Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.
No. We partner with leaders in business, nonprofits, and ministries who share values that align with our purpose-driven approach.
From single campaigns to full brand overhauls — we can scale to fit your vision.
Mention GLS when booking your first project and you’ll receive 10% off your first project with us.