Build a Brand Consumers Love - Without Guesswork
Build a Brand Consumers Love - Without Guesswork
Your brand is more than a logo — it’s the story your customers believe. Without clarity, you risk blending into the noise, confusing your audience, and losing market share to competitors who communicate better.
The Cost of Staying Unclear
Without a clear, consistent brand, your audience hesitates — and hesitation kills sales. Confusing messaging, an inconsistent look, or a forgettable identity makes it easy for competitors to take your place in the customer’s mind. Every day you delay strengthening your brand, you risk wasting ad spend, losing market share, and blending into the noise. The right brand consulting agency can reverse that — fast.
Your guide to brand clarity
At Underbelly, we’ve helped consumer brands nationwide build memorable identities. We’re not here to push a design trend — we’re here to help you tell your story in a way that lasts.
Why Marketing Teams Choose Us
Clarity That Cuts Through the Noise
We uncover your unique brand positioning so customers immediately understand who you are and why you matter.Clarity That Cuts Through the Noise
We uncover your unique brand positioning so customers immediately understand who you are and why you matter.
Messaging That Converts
From taglines to campaigns, we craft the right words to spark action and build trust.
Visuals That Resonate
Our designers create brand identities and assets that connect emotionally with your audience.
What our clients say
Testimonials from some of our amazing customers.
A brand tailored to your needs
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Highlights from our impact
We don’t just create brands that look good—we build brands that perform. Here’s what strategy-led branding has done for our clients:
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Join over 900+ companies already working with Underbelly.
How it works
Schedule a free consultation1
Discover What Matters. We dig deep into your business, audience, and goals so every creative decision is rooted in strategy, not guesswork.
2
Design With Purpose. From concepts to final assets, we craft solutions that are both beautiful and built to work in the real world.
3
Launch and Elevate. We help you roll out your new brand, product, or campaign — then continue refining to keep you ahead of the curve.
Real results from brands that chose clarity over guesswork.
We’ve partnered with brands across tech, non-profits, and consumer products to solve real challenges—and spark serious growth. Here are a few highlights:
Monstro’s Sammies
Every year at Underbelly we make a gift package to send to our clients and friends. It’s our way of showing our appreciation to the amazing people we collaborated with throughout the year.
Chargezoom
Discover how Underbelly partnered with fintech leader Chargezoom to refresh their brand and launch a flexible, user-friendly Webflow website
CMAND
We helped CMAND to revamp its online presence. We designed and developed a website that would make a bold impression on their potential clients.
Corporate Optics
Brand Identity for Corporate Optics
FatCats
See how Underbelly helped FatCats evolve their brand identity into a bold, playful system - from uniforms and signage to packaging and digital templates.
Ready to Build a Brand Consumers Can’t Forget?
Every great brand starts with clarity — and the right partner to bring it to life. Whether you’re launching something new or refreshing what you have, Underbelly’s brand consulting team will help you define your story, sharpen your message, and create visuals that resonate.
What a Brand Consulting Agency Really Does for You
Many business owners think “branding” stops at a logo. In reality, your brand is the sum of every interaction a customer has with your company — the words you use, the promises you make, and the emotions you inspire. Without a clear strategy guiding these elements, even the best product can struggle to win attention and loyalty.
As a brand consulting agency, Underbelly works with you to uncover your unique position in the market and craft a consistent, compelling story. We start with research and workshops to understand your audience, competition, and goals. Then we translate that strategy into messaging, visuals, and brand guidelines that keep every touchpoint aligned — from your website and packaging to your social media and advertising.
The result? Customers immediately understand who you are, trust your message, and remember your brand long after they’ve left the store or clicked away from your site. That’s the power of brand consulting done right.
Recognition
Frequently asked questions
Answers to some common questions about our branding services.
Yes! Unused hours within the 12-month period can roll over month to month.
We know that you want to be able to update your site on your own, that's why we build it on easy-to-use Content Management Systems (CMS) like Contentful, Sanity, or Webflow. Our team will work with you to make sure that your website meets your specific needs and budget. And don't worry, we'll give you all the training and information you need to make updates to your website yourself. But if you're looking for something super unique, special, and cutting-edge, we can also make a custom-built website that will be a technologically forward experience tailored to your unique brand and offering.
Yes, our model is built to accommodate flexibility. If your project timeline changes or additional work arises, we can extend the engagement or adjust hours as needed. Simply let us know your requirements, and we’ll work to meet them promptly.
Typically, up to 3 rounds of revisions will be included in the initial agreement. If more revisions are needed, we can provide an estimate for that. We base our estimates based off of past performance data and the perceived complexity of the specific work to be completed.
Project start dates are set once the agreements are signed and initial payments
are received. Our typical kickoff is about 3 weeks out from signed contracts. Reach out for current availability.
Absolutely! We offer video & photography creation services as well. Let us know if you need custom photography, video, or animation and we can provide an estimate for that.
