The 2014 AIGA 100 Show

Brand Identity, UI Design, & Web Development

The Challenge

The AIGA 100 Show is an event celebrating design talent in Utah. Several hundred pieces are submitted, but only the best 100 pieces make it. Out of those 100, ten are chosen to receive the coveted Copper Ingot. Underbelly had the amazing opportunity to create a concept, design, and website for the 25th anniversary.

The Solution

Our designers created an art deco concept to highlight the fact that this year was the 25th anniversary. We crafted the entire experience, from an event landing page introducing everyone to the design, to all of the environmental and printed pieces at the event. The result was a cohesive feel throughout the show, including awards, certificates, and posters that attendees were excited to take home.

Brand Exploration


Tools of the Trade


Finalized Direction


"Underbelly couldn't have done a better job with branding the 100 Show. Every piece was so thought out and beautifully executed. They worked tirelessly to give us the best product possible, and it really showed!"

- Kassie Wright