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Bear Tracks

Project Proposal
Sep 8, 2023
Prepared for
Paul Porter
Bear Tracks
Prepared by
Anthony Lagoon
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Construction companies or contractors who need replacement rubber tracks for their power equipment.

Business objectives

By improving the beartracks.net website, we aim to increase engagement, improve ad performance, and elevate the brand.

Problem Statement

The beartracks.net website is in need of improvement. This is due to bugs, broken functionality, and feedback from current and potential clients.


Overall refresh

The current site is broken in various places. Needs a full refresh.

Product photography

Let's take some dramatic photos of your products and use them to elevate the website, ads, and social.

Ongoing support & maintenance

With a monthly support retainer, we can handle any issues that come up and ensure your online presence stays healthy.

Monthly content creation

With a content plan, we'll create content for you monthly basis so that you can stay top of mind with your audience.

Relevant work samples

Front Conference

Building a brand identity for a product management and product design conference.

Epicurrence Jackson Hole

Website development for Epicurrence

SLC Client Gift

Every year we get together as a design team to produce a special gift for our amazing clients.


Distinguishing a venture capital firm from their competitors.

Boosted Boards

Creating a robust and scalable website management experience using Shopify and Contentful.

Big Sky

Building a website showcasing the magic of Big Sky


Creating a product to make life easier for real estate agents.

Process & Deliverables

This creative process is designed to keep
Bear Tracks
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future. We are not just solving problems; we are framing opportunities, imagining what could be, and dreaming about the improbable.

Roughly 3 days
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. This is a tangible exploration of our ideas. We bring concepts into the real world, testing and iterating, refining with each version, until we have something that feels and works beautifully.

Roughly 3-4 weeks
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

Roughly 3-4 weeks
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.

Roughly 1 week
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


Training client staff on the CMS and site administration limited to 4 hours.

To ensure the best end-product, we provide up to 3 rounds of revisions: at the end of the Discovery phase, when high-fidelity mockups are delivered, and at the QA phase.

Estimated project length:
2-3 Months



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

September 30, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

Estimate: $32,500

Not included in estimate

This list may not be comprehensive of all the possible items not included but is meant to identify a few specific items that are not included clearly. Our estimates do not include hard costs outside of Underbelly's hours on this project. 

  • Photography, imagery, and photo shoots
  • Hosting
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