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Pulse App MVP Prototype

Project Proposal
Sep 20, 2023
Prepared for
Cole Sax
Thinkless Studio
Prepared by
Anthony Lagoon
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

The target audience of Pulse could be any media professionals, teams or organizations that need to streamline their production process. This includes video editors, motion graphics artists, creatives, producers, directors, marketers, animators, and more.

Business objectives

The initial objective is to secure funding to build the MVP. From there, they intend to revolutionize the video production industry.

Problem Statement

Thinkless needs a user interface designed that demonstrates the value and delightful user experience that pulse provides production teams.


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Process & Deliverables

This creative process is designed to keep
Thinkless Studio
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

We'll work with you to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin frame opportunities and build a product roadmap. We'll be primarily focused on:

  • Research findings
  • user personas
  • inspiration boards
  • Wireframes
  • Conceptual prototypes
  • Use-case scenarios
1 week
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. Every interaction is refined to ensure a seamless and beautiful user experience.

  • UI Layouts
  • Interaction flows
  • Detailed design specifications
  • Digital prototypes
  • User testing feedback
  • Iterative design adjustments.
Roughly 2-3 months
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

  • Final designs
  • Component libraries
  • Iterative adjustments based on feedback
  • Quality assurance testing
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.

  • Launch campaigns
  • User reviews
  • Additional features
  • Post-launch evaluations
Ongoing as needed
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


We recommend starting with a Product Discovery Sprint. From there we'll align on a prioritized scope for the MVP build.

Stakeholders will be available in the Product Discovery Sprint.

Our team of product designers will work collaboratively with Amazatic to bring the designs to life.

Estimated project length:
Roughly 3-9 Months



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

September 30, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 


Product Discovery Sprint: $23,750

MVP Product Design: Roughly $70k-150k depending on scope.

Not included in estimate

Fixed-Fee Basis: The Product Discovery Sprint is priced as a fixed-fee basis. This approach provides cost predictability by locking in the agreed-upon scope and associated costs. 

Final and complete app design is not included in the discovery sprint. The prototype we build and test will be "Just good enough" to get feedback and validation on core features and user flows, giving you more confidence in your roadmap as the project progresses.

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