Salt Lake City, Utah 84101
- UX research
- User personas
- Product roadmap
- Discovery sprints
- Usability testing
- UI design
- Brand identity
- Web design
- Video production
- Mobile applications
- SAAS implementation
- Internal applications
- CMS integration
The target audience for this brand is people who are in need of consultants specializing in advertising, fundraising, and public affairs.
To create a brand package for Casey Ryan that accurately represents him as an individual and eliminates confusion caused by the current branding. Subsequently, the brand would need to be applied to a website and additional materials.
Casey Ryan's business is named after his grandfather, which leads to confusion with clients as it is actually just Casey running the business.
Relevant work samples
Process & Deliverables
The foundation of any great brand is a strategic north star. Trying to build a brand identity or choose a name without first understanding it is like picking a car’s paint color without seeing if the engine works. It could look great initially, but it might not go far.
- Competitive & industry analysis
- Voice & Tone
- Communication strategy
Claim a memorable position
Naming is the core distillation of the brand's essence. With just a word or two, you have the opportunity to create one of the best marketing tools that lives across nearly every aspect of the brand.
- Name exploration & ideation
- Idea consolidation
- Initial trademark screening
- Check for language conflicts
- Check for cultural connotations
Ongoing support for your growing brand
We love seeing projects through and want to be on hand to help out with anything that may arise after a brand is complete. This could take many forms depending on what might arise. We offer customizable hours after a project that you can reserve a designer to take on these tasks to be used as you see fit.
- Feedback & decisions made within timeline & 48 hours from initial request
- Stakeholder management and 1 final decision maker
- Understanding of touch-points or where the brand will live after created
Creative Team Retainers
Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes.
Website landing page: Roughly $15k
Kickoff: As early as 1-2 weeks from signing