Salt Lake City, Utah 84101
- UX research
- User personas
- Product roadmap
- Discovery sprints
- Usability testing
- UI design
- Brand identity
- Web design
- Video production
- Mobile applications
- SAAS implementation
- Internal applications
- CMS integration
​The target audience for Estate Guru is likely advisors, attorneys, and institutions.​
Estate Guru aims to enhance their visual identity and brand book to project a more professional and mature image. This investment will help Estate Guru establish a stronger presence in their industry and attract more customers.
Stakeholders at Estate Guru have identified issues with their brand that are limiting their growth and how they stand out in their industry. They would like their visual identity to appear more mature and professional, moving away from their current playful design.
Refine the logo and how it is applied
Connect through lifestyle imagery
Consistent growth & SERP
Relevant work samples
Process & Deliverables
The foundation of any great brand is a strategic north star. Trying to build a brand identity or choose a name without first understanding it is like picking a car’s paint color without seeing if the engine works. It could look great initially, but it might not go far.
- Competitive & industry analysis
- Voice & Tone
- Communication strategy
Claim a memorable position
Naming is the core distillation of the brand's essence. With just a word or two, you have the opportunity to create one of the best marketing tools that lives across nearly every aspect of the brand.
- Visual exploration & ideation
- Brand Strategy
- Brand Book
- Imagery Guidelines
- Color Guidelines
Ongoing support for your growing brand
We love seeing projects through and want to be on hand to help out with anything that may arise after a brand is complete. This could take many forms depending on what might arise. We offer customizable hours after a project that you can reserve a designer to take on these tasks to be used as you see fit.
- Feedback & decisions made within timeline & 48 hours from initial request
- Stakeholder management and 1 final decision maker
- Understanding of touch-points or where the brand will live after created
Creative Team Retainers
Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes.
Estimate: $9,900 for initial deliverables.
Kickoff: As early as 1-2 weeks from signing