Neighborhood Brand Identity
Salt Lake City, Utah 84101
- UX research
- User personas
- Product roadmap
- Discovery sprints
- Usability testing
- UI design
- Brand identity
- Web design
- Video production
- Mobile applications
- SAAS implementation
- Internal applications
- CMS integration
The target audience for this identity is most likely residents & businesses within the neighborhood, and those interested in learning more about the area. For this project in particular, key stakeholders will be local businesses and donors.
The goal is to make a niche destination near Downtown that unites local businesses, and gives residents a name to put behind their neighborhood. By achieving these objectives, we hope to create more value for the neighborhood and Downtown at large.
Stakeholders at the Downtown Alliance have identified the need to create a brand identity for the 2nd and 2nd neighborhood.
Relevant work samples
Process & Deliverables
The foundation of any great brand is a strategic north star. Trying to build a brand identity or choose a name without first understanding it is like picking a car’s paint color without seeing if the engine works. It could look great initially, but it might not go far.
- Competitive & industry analysis
- Voice & Tone
- Communication strategy
Claim a memorable position
Naming is the core distillation of the brand's essence. With just a word or two, you have the opportunity to create one of the best marketing tools that lives across nearly every aspect of the neighborhood.
- Name exploration & ideation
- Idea consolidation
- Initial trademark screening
- Check for language conflicts
- Check for cultural connotations
Ongoing support for your growing brand
We love seeing projects through and want to be on hand to help out with anything that may arise after a brand is complete. This could take many forms depending on what might arise. We offer customizable hours after a project that you can reserve a designer to take on these tasks to be used as you see fit.
- Feedback & decisions made within timeline & 48 hours from initial request
- Stakeholder management and 1 final decision maker
- Understanding of touch-points or where the brand will live after created
Creative Team Retainers
Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes.
Kickoff: As early as 1-2 weeks from signing