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Agency overview
Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.
Project overview
- First-Time or Newer Hunters
- Avid Hunter
- Seasoned Hunter
- Enhance the website shopping experience
- Increase conversion rate
- Strengthen brand awareness and loyalty
- Rebrand Camofire
- Implement tracking & measure impact
- Enhance the word-of-mouth
Problem Statement
Camofire Holdings, LLC aims to refresh Camofire.com to elevate the user experience and boost brand loyalty. By enhancing the site's design and functionality, they intend to capture a growing market of outdoor enthusiasts and address challenges from direct-to-consumer brand offers and rising peer-to-peer platforms. Successful revamp will ensure they remain a top choice for the 15M+ hunters in the U.S. seeking premier hunting gear deals.
Opportunities
Form is to long and hard to manage
Relevant work samples
Experticity
Epicurrence Jackson Hole
Citi Bike
WestX Video
Facebook Lead Ads
Morph 3D
Process & Deliverables
Uncovering Potential
This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context, the user, the technological landscape, and the fundamental challenges. We are not just solving problems; we are framing opportunities, imagining what could be and dreaming about the improbable. By utilizing both teams, we'll be able to focus on the following deliverables simultaneously.
- Competitive Research
- User personas
- Inspiration boards
- Logo sketches & concepts
- Wireframes
- Mockups
- Conceptual prototypes
Crafting with precision
As we delve deeper into the design, we become meticulous with every detail. This is a tangible exploration of our ideas. We bring concepts into the real world, testing and iterating, refining with each version, until we have something that feels and works beautifully.
- Final Designs
- UI Component Specs
- Content selections & treatments
- Interaction flows
- Digital prototypes
- Final revisions of chosen logo
The Intersection of Art and Engineering
As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.
- Final designs
- Brand collateral
- Functioning website code
- Integrations
- Quality assurance testing
Releasing to the World
The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.
- Launch campaigns
- User reviews
- Post-launch QA (two weeks)
- Brand style guide
- Web style guide
Expectations
- CMS Training limited to 4 hours.
- Post-launch bugs limited to 1 week
- Client feedback is delivered within 48 hrs
Services
Full-Service
Everything you need
Creative Team Retainers
Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work.
You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.
Branding
The Notes on branding.
Services
Product Photography
Show off your packaging.
Estimated Costs
Underbelly® has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes.