Underbelly Logo Animated

React Native App Development

Project Proposal
Jan 12, 2024
Prepared for
Matthew Thorley
LiveView Technologies LVT
Prepared by
Anthony Lagoon
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

The target audience for this project is service technicians.

Business objectives

LVT aims to improve the setup experience by building a React Native app that will be pushed to iOS and Android. This will enable them to enhance their service partners' experience and streamline system configuration, ultimately improving their overall efficiency and effectiveness.

Problem Statement

LiveView Technologies is looking for help from Underbelly Creative Agency to build a mobile app for their service partners. The problem they are experiencing is the need to incorporate a GraphQL layer to access their existing database and create screens that guide users through system configuration.


No items found.

Relevant work samples

Insurance Web Application

Streamlining a personalized home insurance experience with Next.JS


Product strategy, design, and development for an app for people to share the products they love and get paid for it.


Creating a product to make life easier for real estate agents.

Process & Deliverables

This creative process is designed to keep
LiveView Technologies LVT
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future. We are not just solving problems; we are framing opportunities, imagining what could be and dreaming about the improbable.

1 week
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. Every interaction is refined to ensure a seamless and beautiful user experience.

  • UI Layouts
  • Interaction flows
  • Detailed design specifications
  • Digital prototypes
  • User testing feedback
  • Iterative design adjustments.
Roughly 2-3 months
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

  • Final designs
  • Component libraries
  • Iterative adjustments based on feedback
  • Quality assurance testing
Roughly 2-3 months
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.

  • Launch campaigns
  • User reviews
  • Additional features
  • Post-launch evaluations
1 week
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


We recommend starting with a Product Discovery Sprint. From there we'll align on a prioritized scope for the MVP build.

Stakeholders will be available in the Product Discovery Sprint.

Our team of product designers will work collaboratively with Amazatic to bring the designs to life.

Estimated project length:
Roughly 2-3 Months



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

January 31, 2024

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 


Product Discovery Sprint: $23,750

Development: Roughly $70k-150k depending on scope & complexity.

Not included in estimate

Final and complete app design is not included in the discovery sprint. The prototype we build and test will be "Just good enough" to get feedback and validation on core features and user flows, giving you more confidence in your roadmap as the project progresses.

🤓 This is better on Desktop
Open on a larger screen for a better experience and more information.