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Product Discovery Sprint

Project Proposal
Aug 22, 2023
Prepared for
Cam Williams
Prepared by
Founder & CEO
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

HR administrators.

Business objectives

The top priority for this effort is to finish white-labeling functionality and connect to the CRM.

We recommend starting with a Discovery Sprint. In one week, we'll build a deep understanding of the problem space, the technological environment, and build a roadmap towards a faster market release.

Problem Statement

Xullu needs a series of search pages built out with travel offers. This effort involves lots of data connections and data source constraints.


Integrate inventory into Xullu

Depending on the source, we'll find the best available options, either iFrames or through API connections.

Make it easy for people to search inventory

We'll work to bring clarity to the search experience, tying inventory and search experiences from passportonline.

Make it easy to manage

We may be able to automate inventory expiration, updating, and other elements, resulting in a streamlined back-end.

Relevant work samples


Crafting a user experience dedicated to helping couples feel connected.


Providing freelancers with the business tools they need to be successful.

Facebook Movies

Designing a product from the ground up with Facebook.

Insurance Web Application

Streamlining a personalized home insurance experience with Next.JS

Facebook Ads Manager

Improving the Facebook Ad Manager platform by working with cross-functional teams to help businesses create and manage their ads.


Increasing user interaction with a new app experience

Process & Deliverables

This creative process is designed to keep
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Team understanding & alignment

The first day is focused on establishing context in which the project will exist, understanding your business, space and customers as well as understanding the unique perspective of each stakeholder. 

Day 1
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Clarity on what an MVP should be

With a deep understanding of context, the next step will be focusing on the specifics of the project - defining the problem, the user, determining scope, feature set, timeline and deliverables. We'll iterate rapidly on various solutions as a group.

Day 2-3
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

Using the direction agreed on then prior day, the product prototype begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements. We'll focus on building a prototype to test and validate our direction with.

Day 4
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Validating direction with users

The prototype, now fully realized, is introduced to the world. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation. After the user sessions are concluded, we'll consolidate the findings into a clear roadmap with recommendations and next steps.

Day 5
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


  • Stakeholders will be available for this highly productive and collaborative working session. 
  • This sprint will span five days, and will require prep work from both teams in order to use our time most effectively.
  • As we will be dedicating significant resources and attention to this, we ask that the start date be set and not changed.
  • Start date is set based on team availability at the time of signing.
Estimated project length:
Roughly one-week



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

August 31, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

One week product discovery sprint: $15,840

Not included in estimate

functional, production ready code. The goal of a product discovery sprint is to establish a validated user experience before we build production-ready deliverables.

 This is priced on a fixed fee basis. This provides cost predictability by locking in the agreed-upon scope and associated costs. As the project progresses, any modifications in scope will be addressed within the confines of the agreed-upon terms, ensuring that you are billed only for the scope that has been definitively established.

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