Underbelly Logo Animated

Eagle Mountain City

Project Proposal
Sep 28, 2023
Prepared for
Melissa Yates
Eagle Mountain City
Prepared by
Anthony Lagoon
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Current and potential residents and businesses of Eagle Mountain City, Utah.

Business objectives

By launching a new website that is easy to navigate, provides comprehensive information about the city, and encourages interactions, they will help Eagle Mountain City maximize and improve its community outreach.

Problem Statement

The Eagle Mountain City Website is outdated and lacks information and functionality, which is causing the city to miss opportunities to engage with potential residents, businesses and visitors.


No items found.

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Process & Deliverables

This creative process is designed to keep
Eagle Mountain City
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future. We are not just solving problems; we are framing opportunities, imagining what could be and dreaming about the improbable.

Roughly 1 week
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. Every curve, every graphic, every interaction is refined to ensure a seamless and beautiful user experience.

Roughly 2-3 months
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

  • Final designs
  • Production plans
  • Software code
  • Integrations
  • Quality assurance testing
Roughly 2-3 months
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.

Roughly 2 weeks
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


Estimated project length:
Roughly 3-4 months



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

October 31, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

Estimate: $50k-100k

Not included in estimate

This list will not cover every item that is not included; however, it is meant to identify a few items in particular. Hard costs for this project (i.e., travel, images, hosting), unless specified, are not included in our estimates.

  • Ongoing support and maintenance (post-launch)
  • Hosting
  • Photography, imagery, or videography
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