Underbelly Logo Animated

Fellowship Application Page

Project Proposal
Nov 20, 2023
Prepared for
Casey Pechan
Innovation Endeavors
Prepared by
Anthony Lagoon
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Potential applicants of the fellowship program.

Business objectives

By creating a landing page with information on the fellowship program, Innovation Endeavors will be able to provide information, and manage the collection of applications to the program.

Problem Statement

Potential Applicants of the Fellowship Program cannot easily access information or apply through the website.


No items found.

Relevant work samples


Redefining a PR company's virtual presence.


A partnership with a mission-driven medical startup that's redefining the medical industry through improved experiences and new technology.


Creating a product to make life easier for real estate agents.

Neighborhoods By Facebook

Building a product with Facebook to help people connect and build relationships with their neighbors.

Process & Deliverables

This creative process is designed to keep
Innovation Endeavors
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

This phase is where curiosity meets intention. We work with you to identify constraints, opportunities, and to build alignment and a clear roadmap to launch. We'll be primarily focused on the following deliverables:

  • Research findings
  • user personas
  • Sketches
  • Wireframes
Roughly one day
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

This is a tangible exploration of our ideas. We bring concepts into the real world, testing and iterating, refining with each version, until we have something that feels and works beautifully.

  • Final Designs
  • Content selections & treatments
  • Iterative design adjustments.
Roughly 1 week
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

  • Launch plans
  • Staging site
  • Integrations
  • Quality assurance testing
Roughly 1 week
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

The landing page, now fully realized and in your hands, is introduced to the world. But our journey doesn't end there. We stand by on call to observe, listen, and learn, taking feedback as the seed for our next cycle of design and innovation. During this phase, we'll be focused on:

  • Launch campaigns
  • User feedback
  • Resolving unforeseen issues
Roughly One Week
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


Due to the short nature of this timeline, we'll need feedback and approvals in less than 48 hrs to hit the requested delivery date.

To ensure the best end-product, we provide up to 3 rounds of revisions: at the end of the discovery phase, when mockups are complete, and at QA phase.

Estimated project length:
Roughly 2-3 weeks



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

December 8, 2023

This is an initial estimate to help guide our scope discussion.

Estimate: $7,040

Not included in estimate

This does not include brand extension or brand development. We will use your existing brand to guide our design directions. If brand work is needed, we can provide an estimate for that.

Photography, Imagery, & Photo Shoots (unless part of the selected approach).


🤓 This is better on Desktop
Open on a larger screen for a better experience and more information.