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Product Discovery Sprint

Project Proposal
Sep 1, 2023
Prepared for
Ben Resnick
,
Ben Resnick
Prepared by
Anthony Lagoon
Founder
951-219-1512
anthony@underbelly.is
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431
www.underbelly.is

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

Strategy
  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
Design
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
Technology
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Musicians, audiophiles, movie lovers, and fans.

Business objectives

Ben is seeking to build an MVP for a web & mobile application where people can buy digital music showcased in playlists by curators rather than in albums by artists.

Problem Statement

Playlist curation creates a lot of value for listeners, but lacks a mechanism for monetization. Purchasing music is often limited to albums, while listeners want a wider variety of content.

Opportunities

No items found.

Relevant work samples

Kickback

Product strategy, design, and development for an app for people to share the products they love and get paid for it.

Insurance Web Application

Streamlining a personalized home insurance experience with Next.JS

Proxy

Creating a product to make life easier for real estate agents.

Facebook Lead Ads

Improving the quality of leads gathered from Facebook ads and making it easier to follow up on them.

Boosted Boards

Creating a robust and scalable website management experience using Shopify and Contentful.

Process & Deliverables

This creative process is designed to keep
Ben Resnick
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.
01
Discovery
02
Design
03
Develop
04
Deliver

Timeline

Phase one: 
Discovery

Team understanding & alignment

The first day is focused on establishing context in which the project will exist, understanding your business, space and customers as well as understanding the unique perspective of each stakeholder. "

Day 1
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 
Design

Clarity on what an MVP should be

With a deep understanding of context, the next step will be focusing on the specifics of the project - defining the problem, the user, determining scope, feature set, timeline and deliverables. We'll iterate rapidly on various solutions as a group."

Day 2-3
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 
Develop

The Intersection of Art and Engineering

Using the direction agreed on then prior day, the product prototype begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements. We'll focus on building a prototype to test and validate our direction with."

Day 4
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 
Deliver

Validating direction with users

The prototype, now fully realized, is introduced to the world. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation. After the user sessions are concluded, we'll consolidate the findings into a clear roadmap with recommendations and next steps."

Day 5
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.

Expectations

Stakeholders will be available for this highly productive and collaborative working session. 

  • This sprint will span five days, and will require prep work from both teams in order to use our time most effectively.
  • As we will be dedicating significant resources and attention to this, we ask that the start date be set and not changed.
  • Start date is set based on team availability at the time of signing."
Estimated project length:
Roughly one-week

Services

Full-Service

Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.

Services

Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

Expires
September 30, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

Estimate: $23k

Fixed-Fee Basis: This approach provides cost predictability by locking in the agreed-upon scope and associated costs. As the project progresses, any modifications in scope will be addressed within the confines of the agreed-upon terms, ensuring that you are billed only for the scope that has been definitively established.

Not included in estimate

functional, production ready code. The goal of a product discovery sprint is to establish a validated user experience before we build production-ready deliverables.

This is priced on a fixed fee basis. This provides cost predictability by locking in the agreed-upon scope and associated costs. As the project progresses, any modifications in scope will be addressed within the confines of the agreed-upon terms, ensuring that you are billed only for the scope that has been definitively established."

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