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Pitch Deck Design

Project Proposal
Aug 31, 2023
Prepared for
Ryan Welker
Prepared by
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Venture Capitalist Firms

Business objectives

The goal of this initial effort is to create a solid pitch deck that will clearly explain the value behind the patient, inspire to the applications it can be used on, and result in a strong round of investment.

Problem Statement

Ryan has an exciting opportunity to pitch his app and accompanying patent to interested investors.


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Facebook Movies

Designing a product from the ground up with Facebook.

Process & Deliverables

This creative process is designed to keep
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

We'll collaborate with you to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin to imagine and articulate a direction for the pitch.

  • user personas
  • inspiration boards
  • Mockups
  • Use-case scenarios
Roughly 1 day
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. We bring concepts from the discovery into the real world.

  • Final Designs
  • Layouts
  • Content selections
  • Iterative design adjustments.
Roughly 3 days
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

Building a deck that scales

As we collaborate closely, the deck begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that your message is clear, concise, and visually stimulating.

  • Final deck template
  • Content entry & adjustments
Roughly 1 day
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

With the pitch deck in your hands, our journey doesn't end there. We observe, listen, and learn from your hands-on experience. We'll use your feedback as the seed for our next cycle of design and innovation.

Roughly 1 day
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


Deck pages are limited up to 30 pages.

Any associated costs for Image or content selections will be billed in addition.

Feedback must be delivered within 24 hours.

Text size no smaller than 30 point font to maintain legibility and streamline information.

Presentation tool is in Keynote or PowerPoint

Estimated project length:
Roughly 2 weeks to deliver



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

September 8, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

Estimate: $7,000

Not included in estimate

Templated pages are not included.

Time & Materials Basis: This method ensures the flexibility needed to accommodate evolving project dynamics. We will track the actual time and materials invested in each phase or deliverable. Rest assured, you will only be billed for the resources consumed based on actual usage.

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