
Product Photography
Agency overview
Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.
Project overview
Tech-savvy consumers who are health-conscious.
Utilizing the highest quality equipment and lighting, our goal is to create a series of shots that stand out from the crowd and accurately represent the products to the target audience.
Problem Statement
Chris Owens and his medical AI company need professional-quality product photography that speaks to their tech-savvy, health-conscious audience. We are here to provide photos that capture the true essence of the products, show users how they look in a home setting, and create a sense of trust in the product.
Opportunities
Relevant work samples

Curl Co. Product Photography

Kickback

National Geographic

Custom Photography

Sandbox VR Photography

Laughlin, NV Content

SLC Client Gift

Smilelove

Bible Project

Proxy

Citi Bike

WestX Video
Process & Deliverables

Uncovering Potential
This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context of the project and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future for the shoot. This phase is primarily focused on the following deliverables:
- inspiration boards
- Storyboards
- Pre-production
Crafting with precision
As we delve deeper into the concepts, we become meticulous with every detail. This is a tangible exploration of our ideas. We bring concepts into the real world, getting feedback, refining with each version, until we have a production plan that feels and works beautifully. This phase is focused on the following deliverables:
- Talent selections
- Production
- Photo-shoot
Shot Selection & Refinement
After the shoot we'll professionally edit the photos to ensure proper color correction, grade, and apply any necessary touch-ups. We'll focus on delivering the following deliverables
- Final assets
Delivery
The shoot, now fully realized, is delivered to you. But our journey doesn't end there. We'll follow up with you to assess how it performed and use that to seed future cycles of content creation.


Expectations
- Products are available
- Shoot is in-studio
- Talent selection is within allotted budget
Services
Full-Service
Everything you need
Creative Team Retainers
Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work.
You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.

Branding
The Notes on branding.
Services
Product Photography
Show off your packaging.
Estimated Costs
Underbelly has created the following estimate based on our current understanding of the project. This estimate may change as we learn more about you and your unique needs and desired outcomes.
Estimate: $12,560