Underbelly Logo Animated

Product Photography

Project Proposal
Aug 11, 2023
Prepared for
Chris Owens
Chris Owens
Prepared by
Anthony Lagoon
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Tech-savvy consumers who are health-conscious.

Business objectives

Utilizing the highest quality equipment and lighting, our goal is to create a series of shots that stand out from the crowd and accurately represent the products to the target audience.

Problem Statement

Chris Owens and his medical AI company need professional-quality product photography that speaks to their tech-savvy, health-conscious audience. We are here to provide photos that capture the true essence of the products, show users how they look in a home setting, and create a sense of trust in the product.


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Process & Deliverables

This creative process is designed to keep
Chris Owens
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.
Image of a coffee cup - The process of Creativity
01 Discovery & Inspiration

Uncovering Potential

This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context of the project and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future for the shoot. This phase is primarily focused on the following deliverables:

  • inspiration boards
  • Storyboards
  • Pre-production
Roughly 2 days
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
02 Design

Crafting with precision

As we delve deeper into the concepts, we become meticulous with every detail. This is a tangible exploration of our ideas. We bring concepts into the real world, getting feedback, refining with each version, until we have a production plan that feels and works beautifully. This phase is focused on the following deliverables:

  • Talent selections
  • Production
  • Photo-shoot
Roughly 1 week
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
03 Implementation

Shot Selection & Refinement

After the shoot we'll professionally edit the photos to ensure proper color correction, grade, and apply any necessary touch-ups. We'll focus on delivering the following deliverables

  • Final assets
Roughly 1 week
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
04 Launch & Feedback


The shoot, now fully realized, is delivered to you. But our journey doesn't end there. We'll follow up with you to assess how it performed and use that to seed future cycles of content creation.

We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Man in all white with sunglasses.


  • Products are available
  • Shoot is in-studio
  • Talent selection is within allotted budget
Estimated project length:
Roughly 1 month



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.



The Notes on branding.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs


August 31, 2023

Underbelly has created the following estimate based on our current understanding of the project. This estimate may change as we learn more about you and your unique needs and desired outcomes. 

Estimate: $12,560

Not included in estimate

Talent or expenses not listed in the signed proposal.

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