Website & Product Enhancements
Salt Lake City, Utah 84101
- UX research
- User personas
- Product roadmap
- Discovery sprints
- Usability testing
- UI design
- Brand identity
- Web design
- Video production
- Mobile applications
- SAAS implementation
- Internal applications
- CMS integration
The target audience of Resonant is professional coaches, speakers, and consultants who are looking to grow and scale their online influence. It is designed to help them attract more leads, schedule their coaching sessions, manage operations, and grow their business.
This project aims to enhance the current site from a template-based design to one that conveys a more professional and credible appearance.
The second priority will be to improve and optimize the app's onboarding experience and user interface, aiming to increase engagement and reduce user churn.
Resonant founders have identified the need to improve their customer conversion and onboarding experience.
Structure stays the same
Create a highly polished experience
Animated UI Screenshots
Improve site performance
SEO and organic ranking
Relevant work samples
Process & Deliverables
The discovery phase focuses on defining the strategy, goals, and constraints of the project, focusing on the following deliverables:
- Requirements gathering
- Basic audience segmentation and brand messaging
- Sitemap and content mapping
- Keyword analysis and targeting by page
- URL naming and structure
- Design direction selection
Crafting with precision
As we delve deeper into design concepts, we become meticulous with every detail. We bring concepts from the discovery phase into the real world, refining every version into polished layouts, messages, and graphics.
- Image allocation and treatment
- Custom graphics to fit into page layouts
- Custom design of page layouts
- App UI & component designs
Continuous testing & refinement
Our teams will work closely to implement requirements and design assets. The UX is tested, and we'll review with you every two weeks. Progress is visible incrementally rather than a large reveal at the end of the roadmap.
- Backlog prioritization
- Quality Assurance testing (QA)
- Deployment to staging environment
- Stakeholder & Product Manager Review
Communications through Slack.
Project Management and prioritization through Asana.
Flexible Creative Team Retainer: This method ensures the flexibility needed to accommodate evolving project dynamics. We will meticulously track the actual time and materials invested in each month. Rest assured, you will only be billed a flat monthly rate. This approach is particularly advantageous when the project’s scope may undergo adjustments during its course.
Creative Team Retainers
Underbelly has created the following estimate based on our current understanding of the project.
Estimate: 300 hrs
Fractional Creative Team: $17,630 x3 months
Team includes: UI Designer, Visual Designer, Illustrator, Developer, Project Manager, QA Specialist, Content Strategist, Photographer, and others as needed.
Estimated start: About 1 week or less