Underbelly Logo Animated

Granite Technical Institute

Project Proposal
Sep 12, 2023
Prepared for
Scott Chalmers
Granite School District
Prepared by
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Students, teachers, and administrators at Granite Technical Institute (GTI)

Business objectives

The Granite Technical Institute (GTI) intends to attract students and improve marketing engagement through creating a 60 second promotional video along with accompanying media assets. Investing in quality media is critical to the success of the college.

Problem Statement

The Granite Technical Institute (GTI) provides high-quality career focused programs targeted at high-demand industries in Utah. The current online presence lacks the quality videos and photos necessary to showcase their educational programs. The lack of quality photos and videos is a major detriment to the technical college's ability to engage and attract potential and existing students.


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Process & Deliverables

This creative process is designed to keep
Granite School District
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 


This is the initial planning stage of video production, where the creative concept is developed and honed. During pre-production, the team discusses vision, budget, required crew, storyboarding and script writing, legal considerations, and locations and set design. We'll be primarily focused on:

  • Research
  • Planning
  • Scripting
  • Storyboarding
  • Budgeting
  • Scheduling
Roughly 2-4 weeks
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 


This is the filming phase, where the team works together to capture the footage necessary to craft the narrative. This stage often includes setting up the cameras, making sure you have enough lighting, and recording the performance.

  • Filming
  • Editing
  • Sound design
  • Motion graphics
  • Other production elements
Roughly 2-4 weeks
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 


This is the editing stage, where the various elements of the production are organized, arranged, and refined.

  • Color correction
  • Audio mixing
  • Titling
  • Other post-production elements
Roughly 2-4 weeks
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

This is the final step in the video production process, where the videos & photos are released out into the world.

  • Mastering
  • Delivery of the video files
  • Uploads to various distribution platforms
Roughly 1 week
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


Overarching 60 Second GTI Promotional Video which includes at least: 

20 x Pictures, 6 x B-Roll Footage, Motion Graphics, Upbeat Music, Voiceover Audio

Individual 15 Second Cluster Promotional Videos (x16) which include at least: 

10 x Pictures, 3 x B-Roll Footage, Motion Graphics, Upbeat Music, Voiceover Audio

Estimated project length:
Roughly 6-10 weeks



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

September 30, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 


60 second promotional video & assets: $7k-20k

Cluster promotional videos: $10k-23k

Not included in estimate

This list may not be comprehensive of all possible items not included, but is meant to clearly identify a few specific items that are not included. Any hard cost outside of Underbelly's hours on this project are not included in our estimates above. 

  • Talent or expenses not listed in the signed proposal.
  • Location fees
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