Underbelly Logo Animated

Emcity 2

Project Proposal
Sep 28, 2023
Prepared for
Melissa Yates
Prepared by
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience
Business objectives

Problem Statement

Eagle Mountain City is looking at your firm to redesign our website Eaglemountaincity.com. We are looking for a bid before September 28, 2023. We want quality and creative work and will move quickly if your bid is inspiring. We look forward to hearing from you. Melissa Yates


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Process & Deliverables

This creative process is designed to keep
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.


Phase one: 

Uncovering Potential

This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future. We are not just solving problems; we are framing opportunities, imagining what could be and dreaming about the improbable.

  • Research findings
  • user personas
  • inspiration boards
  • market analyses
  • design opportunities
  • Sketches
  • Wireframes
  • Storyboards
  • Mockups
  • Conceptual prototypes
  • Use-case scenarios
In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. Every curve, every graphic, every interaction is refined to ensure a seamless and beautiful user experience. This is a tangible exploration of our ideas. We bring concepts into the real world, testing and iterating, refining with each version, until we have something that feels and works beautifully.

  • Final Designs
  • Layouts
  • Content selections
  • Interaction flows
  • Detailed design specifications
  • Physical prototypes
  • Digital prototypes
  • User testing feedback
  • Iterative design adjustments.
Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

  • Final designs
  • Production plans
  • Software code
  • Integrations
  • Quality assurance testing
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 

Releasing to the World

The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.

  • Launch campaigns
  • user reviews
  • feedback reports
  • post-launch evaluations
We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.


Estimated project length:



Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.


Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs


Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

Time & Materials Basis: This method ensures the flexibility needed to accommodate evolving project dynamics. We will meticulously track the actual time and materials invested in each phase or deliverable. Rest assured, you will only be billed for the resources consumed based on actual usage. This approach is particularly advantageous when the project’s scope may undergo adjustments during its course.

Fixed-Fee Basis: Alternatively, we can engage on a fixed-fee basis. This approach provides cost predictability by locking in the agreed-upon scope and associated costs. As the project progresses, any modifications in scope will be addressed within the confines of the agreed-upon terms, ensuring that you are billed only for the scope that has been definitively established.

Not included in estimate
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